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The Key to Attracting Millennials

Association Success

I am not an expert on Millennials, but I have three daughters aged 22, 20 and 18 so I am definitely gaining some basic understanding of how they think. I have also studied, in a previous life as a designer, how technology changes the way that the generation react to the world around them. How did she do that?

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How To Retain Your Top Talent With Competitive Benefits

The Journal by EXEC

In its place, a new ethos, mainly driven by Millennials and Generation Z, has emerged in the talent market. The era where a hefty salary was the traditional lure to secure and maintain top industry professionals is gradually fading into the background.

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Your Association’s Future: Generation Z

Blue Sky eLearn

For years we’ve been talking about Millennials. How they are different from previous generations. How to market to them. How to keep them – as employees, members, customers. While Millennials are still as important as ever, we can’t overlook the up and coming generation – Generation Z. Realistic vs. Optimistic.

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Your Association’s Future: Generation Z

Blue Sky eLearn

For years we’ve been talking about Millennials. How they are different from previous generations. How to market to them. How to keep them – as employees, members, customers. While Millennials are still as important as ever, we can’t overlook the up and coming generation – Generation Z. Realistic vs. Optimistic.

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How Millennials are Transforming Politics and the Public Sector

Achieve

Millennials turned out to vote in record numbers in 2008. Since then, politics are transforming Millennials and their view on government and the public sector. Is it safe to say the Millennial voice really matters in elections? How political engagement has changed in the past few years and what it will look like in the future.

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Lessons From MCON on Millennial Engagement and Membership

Associations Now

MCON, the millennial conference, showcased research and ideas from those working in the social impact sector, including how to engage millennials in small-step activism. Last week, I attended the millennial conference— MCON 2017 —in Washington, DC. Small-Step Activism for Millennials.

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Can Encouraging Bleisure Travel Boost Millennial Conference Attendance?

Associations Now

Millennials might be most susceptible to the mixing of business and pleasure travel. As millennials become a greater percentage of meeting attendees, catering to them a bit more—in both programming and marketing—makes sense. So, what aspects of your host city will move more millennials from maybes to ticket booked?