Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 62

CA Marketing eBook Tools 62

AvidXchange: Association Management

NOVEMBER 9, 2022

To keep up, HOAs need to protect their razor-thin margins and ensure they have what they need to not only do the work, but to compete in a red-hot market. For more information about how automation can fortify your HOA organization, download our white paper, “How Middle Market Finance Teams are Preparing for a Recession.”

Survey 130

Survey Cost Technology Process 130

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

Education 256

Education New Hampshire Tips Technology 256

Vanguard Tech

JUNE 27, 2013

Today’s guest post is written by Reina Munsch, Senior Director of Marketing at the American Pharmacists Association. There are many ways to market your association beyond traditional media. Start with your database and define your market segments. You can obtain a lot of lifestyle information for virtually nothing.

Marketing 70

Marketing Newsletter Social Media Content 70

Reid All About it

AUGUST 18, 2023

Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks.

Certificate 195

Certificate Education Revenue Marketing 195

Smooth The Path

SEPTEMBER 9, 2021

In the old days of in-person events, the information exchanged in breakout groups was mostly effervescent. Or, these conversations might help you source your next speakers and authors and interviewees and give you valuable insight for content like articles, white papers, and research reports.

Conference 78

Conference Report Industry Content 78

Associations Now

JANUARY 10, 2020

The whitepaper—produced in collaboration with the Heart Rhythm Society (HRS) and presented as a part of CES’s Disruptive Innovations in Health Care educational track —offers information about the wearables market, guidelines for how to best manage and share data gathered on a wearable, and advice about privacy and security of personal health data.

Las Vegas 87

Las Vegas Guidelines Technology Education 87

Aaron Wolowiec

APRIL 9, 2012

Coupled with cutting-edge educational opportunities, case studies and white papers, these individuals are thought leaders in their field and light years ahead of their time. So, my question to you is this: Do education research and strategic conversations about learning inform your annual meetings calendar?

Strategy 100

Strategy Blended Learning Survey Case Study 100

Eric Lanke

JULY 20, 2015

Unfortunately, while we’ve been busily building and marketing the programs, products, and services we think our audiences might like, the world has changed. The central message of the white paper is one I agree with. But here's an additional idea, not mentioned in the white paper. Image Source [link].

Member Engagement 100

Member Engagement Case Study Tools Resources 100

Association Adviser

JUNE 27, 2018

At RIMS (the Risk and Insurance Management Society), we know that more than 60 percent of our members join for access to information and to increase their risk management knowledge. You can use blog posts, extracts from white papers or research that you may produce. We may take a white paper and turn it into a podcast.

Content 69

Content Library Social Media Resources 69

Arc 3 Communications

JULY 15, 2021

This makes it imperative that hospitals and healthcare providers have strong, up to date, accurate information on their website. A content strategy is important to hospitals, healthcare providers, and healthcare foundations in order to help with brand awareness, build loyalty, and provide reliable and helpful information.

Content 52

Content Strategy Social Media Newsletter 52

Eric Lanke

AUGUST 12, 2013

image source I was interviewed and my association is featured as one of the case studies in the new white paper--The Mission Driven Volunteer--from Mariner Management & Marketing and Spark Consulting. Well, according to the white paper itself. What is mission-driven volunteering?

Case Study 100

Case Study Committee Member Engagement Report 100

Membership Marketing

JULY 20, 2017

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. In addition the increases reported in total membership counts, the 2017 Membership Marketing Benchmarking Report also highlights continuing strong data on other key membership statistics. Here are some of the highlights of this year’s research.

Report 49

Report Marketing millennials Directory 49

Higher Logic

SEPTEMBER 19, 2017

They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations. Expert Tip: To make the most of this, be sure to market your mentoring program and any industry job boards you have.

millennials 205

millennials Learning Management System Marketing Tips 205

Associations Now

JULY 26, 2013

A report coproduced by the Direct Marketing Association says that though organizations see consumer information as vital, few know how to best steward it. Consumer data is increasingly essential for marketers, but properly safeguarding and shepherding that information isn’t easy.

Marketing 40

Marketing Survey Report Strategy 40

Eric Lanke

MAY 22, 2017

Spark Consulting is out with another white paper -- this one on the sometimes challenging topic of diversity and inclusion -- and it's another thought-provoking read for association CEOs. If you're interested, you can download "Include Is A Verb: Moving From Talk to Action on Diversity and Inclusion" here.

Class 100

Class Wisconsin millennials Leadership 100

GrowthZone

DECEMBER 26, 2017

I wanted to reach out to you because based on my research on LinkedIn, it seems like you are heading any marketing initiatives and focused on the overall growth strategy for Dunder Mifflin. You're currently using a few different tools for your marketing -- A, B, C, D, and E. Any interest in connecting sometime this week?

Video 218

Video Team Examples Review 218

Reid All About it

AUGUST 2, 2011

As a reader, I love them – my favorite bloggers filter their information stream and select some of their best reads of the week. Bob Leonard shares good basic advice on how to repurpose content you already have – speeches, white papers and sales presentations. So how do you find great content? by Steve Lambert.

Social Media 150

Social Media Content Products Marketing 150

Nimble AMS

FEBRUARY 3, 2022

You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. For instance, Nimble AMS has Salesforce, one of the leading CRMs on the market. Event apps: Put all the necessary information at your attendees’ fingertips.

Tools 141

Tools Software System Library 141

Reid All About it

JANUARY 26, 2018

Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Keep learning! Tue 1/30 at 12 p.m.

DC 225

DC Washington millennials Chicago 225

Reid All About it

SEPTEMBER 2, 2016

You can learn more about the study and start the survey on the survey information page. Presenter: Kevin Yanushefski, Product Marketing Manager, Cvent. For many organizations, digital marketing is a new undertaking. The survey closes next Friday 9/9. I’ll be happy to feature it as long as it’s not too product-centric.

NJ 150

NJ Software Innovation Tips 150

Mizz Information

MAY 16, 2012

Mizz Information. Seems like every other thing Ive read this past week has been about curation and/or content marketing. Is that what writing has come down to--a delivery mode for marketing messages? Is that what writing has come down to--a delivery mode for marketing messages? Would it be the director of marketing?

Content 40

Content Guidelines Social Media Marketing 40

WBT Systems

MARCH 6, 2018

They understand the value of a consultative sales approach bolstered by content marketing. For example, since they’re program partners, it may make sense to share student contact information. This new revenue will help NWFA expand their online learning program and marketing efforts. Don’t wait for vendor members to come to you.

How To 155

How To Blended Learning Revenue Education 155

Associations Now

DECEMBER 4, 2015

An updated International Association of Exhibitions and Events white paper includes new tradeshow trends affecting the industry. The updated white paper looked at data in a number of ways. Doing so will allow meetings teams and marketers to more easily determine the productivity of their tradeshow investment.

Organization 40

Organization Analysis Education Industry 40

MemberClicks

MARCH 15, 2024

Thankfully, the following information will look deeper into the nuances of these types of software. Why Associations Need an AMS System or CRM Software Software that manages customer information is pretty much a necessity in today’s digitally based world. Contact information on members. Attended events by members.

Software 52

Software System Association Management Communications 52

Off Stage

SEPTEMBER 22, 2010

For an information junkie like me, White Papers are the greatest thing since encyclopedias. One of the companies whose white papers I’ve appreciated (and cited in previous articles) is the Wav Group, which offers white papers on real estate technology trends. suggests this white paper from WAV.

Analysis 40

Analysis Social Media Report Products 40

Associations Now

NOVEMBER 4, 2016

Last month, the group released a white paper on the technology [PDF] and its potential benefits for real estate firms, which it says go far beyond the financial arena. Blockchains capture a more holistic view of events resulting [in] greatly improved analytics in real estate markets,” the report states.

Technology 40

Technology Report Industry Cost 40

Membership Marketing

MARCH 27, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Helpful Membership Marketing and Management Resources. I hope that you find the information on both sites useful. Publications.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JULY 26, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Yes Marketing Works. For marketers, the challenge comes when you do not have a marketing history on which to build your projections.

Marketing 40

Marketing Project Price Survey 40

Membership Marketing

SEPTEMBER 13, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 2011 Membership Marketing Benchmarking Report Now Available as a Free Download. Membership Marketing Benchmarking Report.

Marketing 40

Marketing Price Report Survey 40

Eric Lanke

JUNE 10, 2013

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. They would help perform the research for the white paper.

Member Engagement 100

Member Engagement Wisconsin Committee Project 100

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. More info/register. Tue 6/6 at 2 p.m. – Wed 6/7 at 12 p.m.

Raleigh 150

Raleigh Chicago DC Washington 150

Slice-Works

MAY 8, 2014

With plenty of thinking time as I moved things around, my mind wandered to consider how some of the principles I’ve learned about gardening over the years is amazingly applicable to marketing as well. Your marketing plan needs to be tied to your strategic plan. social media, white papers, video, power points?

Marketing 28

Marketing Social Media Video Content 28

Membership Marketing

NOVEMBER 1, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. That’s why subscriber conversion is one of the most important metrics that impacts marketing ROI.” Speaking Engagements.

Tools 40

Tools Marketing Recruiting Recruitment 40

Association Adviser

NOVEMBER 29, 2018

If you want to reach your members with valuable industry information, you should consider the printed word. A primary service associations deliver to members is industry information. What does this mean for associations? One in four associations communicates with members multiple times per month via print, according to the survey.

Georgia 61

Georgia Atlanta Newsletter Communications 61

YourMembership

JANUARY 16, 2012

Your (potential) audience wants to get to know you a little better and that just can’t be done through white papers. Smith is the Director, Inbound Marketing at YourMembership.com. More Information. Try a little variety before you abandon your blogging activities. Christina ( 209 Posts ) Christina G. 1.727.827.0046.

Software 150

Software Social Media Price Video 150

Associations Now

FEBRUARY 28, 2017

The organizations will collaborate with Deloitte on a white paper that analyzes the benefits of blockchain technologies for the creation and tracking of securities. Among the benefits of using the blockchain for this purpose: improved speed, a complete audit trail, and stronger security.

Las Vegas 40

Las Vegas Education Technology System 40