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The Content Marketing Strategy for Associations

Multiview

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content.

Content 52
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Association Brain Food: 4.19.24

Reid All About it

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. AI for associations. Consultant/founder wisdom. I’m happy to feature it as long as it’s not too product-centric.

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The Importance of Content Strategy for Healthcare and Hospitals

Arc 3 Communications

This makes it imperative that hospitals and healthcare providers have strong, up to date, accurate information on their website. A content strategy is important to hospitals, healthcare providers, and healthcare foundations in order to help with brand awareness, build loyalty, and provide reliable and helpful information.

Content 52
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The Perfect Storm

Spark Consulting

Over the next week, I’ll be blogging about and sharing excerpts from The Association Role in the New Education Paradigm , the eighth white paper in the ongoing Spark collaborative series. Risk: The Missing Link Connecting Strategy to Implementation (co-authored with Jamie Notter and Leslie White ), available at [link].

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Achieve more: How research should inform your association’s meetings strategy

Aaron Wolowiec

Coupled with cutting-edge educational opportunities, case studies and white papers, these individuals are thought leaders in their field and light years ahead of their time. So, my question to you is this: Do education research and strategic conversations about learning inform your annual meetings calendar?

Strategy 100
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Sharing Information Helps You Think

Eric Lanke

I last wrote about this two weeks ago, in The Case for Sharing Information. Having asked everyone else in the organization to do the same, I decided I would lead by example and chose the following behavior: We share information openly and proactively, demonstrating an understanding that our actions impact others.

DC 100
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Health Partnership Comes Up With Safer Opioid Prescription Strategies

Associations Now

The paper, ?Safe Both organizations agreed that the goal was not to create or act as a safety event reporting system but rather to bring together relevant data from multiple sources to inform strategies to address a high-priority safety issue,” the organizations said in the white paper [PDF].