.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. These statistics highlight the value and impact of conversational marketing.

Las Vegas 100

Las Vegas Marketing Software Tools 100

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. The Online News Association is turning their conference into a virtual “ global journalism innovation festival.” Intriguing. Virtual conference of the week. Mon 6/1 at 12 p.m.

San Diego 259

San Diego Strategy Conference North Carolina 259

AssociationChat

MAY 20, 2020

We became friends in the early days of Twitter and through an innovative project called EventCamp that witnessed us meeting with other creative types in the meetings world to create and participate in unique experiences all over North America. Biz Events Asia sharing news on a massive market. Event Leadership Institute.

Resources 105

Resources Certificate Texas America 105

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Sales Enablement for Associations Associations need marketing, membership and sales working as one unit with a drive towards shared goals.

LMS 256

LMS Revenue Arlington Education 256

Spark Consulting

MAY 15, 2013

Two, I have an article coming out in MSAE’s Association FOCUS magazine on this very topic in June.). Peggy Hoffman , Eric Lanke , and I are going to be speaking on this topic at the upcoming ASAE Marketing, Membership, and Communications Conference. Do you advertise on Google? my beloved H Street NE neighborhood).

DC 150

DC Innovation Review Leadership 150

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Foresight as a Leadership Competency, Part 1. Chapter benchmarking survey.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist. 1 CMP credit.

San Jose 369

San Jose Email Marketing Tools millennials 369

Association Adviser

OCTOBER 23, 2018

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. What Association Awards Contests Should My Association Enter?

Newsletter 62

Newsletter Communications Press Release Social Media 62

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. That creativity in communications, paired with catalytic leadership within their region, is what earned them this well-deserved recognition.”.

Communications 78

Communications Directory Social Media Massachusetts 78

Beth Kanter

MARCH 7, 2022

The Nonprofit Marketing Summit on March 8th from 9 am PT Chronicle of Philanthropy Online Forum on March 16th at 11:00 am PT. This is a must-read for smart leaders who plan to ensure their organizations remain both human-centered and impactful within this fluid, innovative era of AI and automation. You can purchase the book on Amazon!

Sample 64

Sample Review Social Media Innovation 64

Reid All About it

OCTOBER 9, 2020

Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). Find out how what Sherron thinks associations need to know about marketing in today’s difficult climate and how she has elevated her personal brand to experience greater resilience and opportunity. marketing and communication professional.

Utah 370

Utah LMS Conference Technology 370

Idea Architects

JUNE 6, 2011

Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Searching for leadership limerick will identify previous posts.

Price 60

Price Leadership Discount Strategy 60

.orgSource

APRIL 17, 2023

According to a study from Goldman Sachs, “Generative AI tools could impact 300 million full-time jobs worldwide, which could lead to a significant disruption in the job market.” These are ten occupations that PC Magazine predicts are the most endangered. quadrillion floating-point operations per second. Don’t be a team in name only.

Communications 88

Communications Team Proposal Analysis 88

Associations Now

SEPTEMBER 2, 2014

In the July/August edition of Associations Now , Jeff De Cagna, FRSA, FASAE, wrote a thoughtful piece about the leadership issues bugging a once-major smartphone giant, BlackBerry. And the points the Principled Innovation principal made are well worth heeding. Sometimes, history repeats itself in parallel.

Innovation 40

Innovation Chicago Products Technology 40

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. Quick hits.

St. Louis 341

St. Louis Technology Strategy Conference 341

.orgSource

MARCH 18, 2024

Hopefully, our experiences can inspire organizations that want to evolve, transform, innovate—or whatever paella of words you care to use to describe looking beyond the moment.” People benefit from the encouragement and wisdom of groups like.orgCommunity’s Leadership Circles. Our value is not in a magazine or even standards.

Examples 88

Examples Revenue millennials Strategy 88

Reid All About it

NOVEMBER 25, 2016

Guests: John Graham, CAE, president and CEO, ASAE & The Center for Association Leadership. Grazia Mohren, vice president of marketing, BizBash Media. Presenter: Josh Hiller , white hat hacker cybersecurity expert and lead innovation engineer, Aptify. Randy Lieberman, Foundation Marketing Group. Tue 11/29 at 2 p.m. –

DC 184

DC Ohio Project Washington 184

Velvet Chainsaw

MAY 23, 2017

Nearly all meaningful innovation and disruption in your profession will have an impact on how the workforce evolves and the skills needed to succeed. In order to be proactive toward these workforce mega-trends, challenge your leadership to develop an outside-in view of your industry.

Conference 84

Conference Technology Leadership Innovation 84

Reid All About it

NOVEMBER 25, 2016

Guests: John Graham, CAE, president and CEO, ASAE & The Center for Association Leadership. Grazia Mohren, vice president of marketing, BizBash Media. Presenter: Josh Hiller , white hat hacker cybersecurity expert and lead innovation engineer, Aptify. Randy Lieberman, Foundation Marketing Group. Tue 11/29 at 2 p.m. –

DC 150

DC Ohio Project Washington 150

Principled Innovation

JUNE 9, 2012

This post appears as an article in the May/June 2012 issue of Success by Association , the magazine of Association Executives of North Carolina. Finding the next trajectory of association success begins with the challenging yet necessary work of business model innovation. You can download a PDF of the article (512 KB).

North Carolina 100

North Carolina Innovation Review Revenue 100

The Hourglass Blog

JANUARY 16, 2011

A Prescription for Innovation. This is part of an on-going dialogue between Eric Lanke and Jeff De Cagna on the work of the WSAE Innovation Task Force and the status of innovation in the association community. • Innovation is using technology to streamline operations and deliver new services.

Innovation 40

Innovation millennials Leadership Process 40

Aaron Wolowiec

APRIL 1, 2013

We discussed simple, but effective tactics for evaluating and developing relevant content, effectively marketing programs, and leveraging innovative instructional strategies to pique member interest. Effectively marketing programs. Innovative instructional strategies. I do an annual education survey via email.

Education 100

Education Strategy Content Resources 100

Association Adviser

AUGUST 23, 2017

Association Adviser recently sat down with Naylor Association Solutions President & CEO Alex DeBarr to talk about what the future looks like for associations, how leadership and innovation go hand in hand, and why the right tools of engagement are key to engaging members and driving non-dues revenue.

millennials 61

millennials Revenue Tools Content 61

Associations Now

JULY 8, 2013

Note to marketing professionals: Do not use living creatures as PR swag! ” Chris Wetherell, the creator of Google Reader, told the magazine’s website that if he’d had the idea for the product today, “ I would absolutely not do it inside of Google. Is “mourned” too strong a word?

Leadership 40

Leadership Project Innovation Products 40

Velvet Chainsaw

FEBRUARY 20, 2017

No one has ever changed their opinion of a brand through this ineffective marketing tactic. Innovation and breakthroughs are lost in the masses. Have you ever tried to kill a sacred cow and met with resistance from leadership? Branded Key Cards. See bag inserts. Also, key cards will not exist at many hotels in a few years.

Committee 82

Committee Video Maine Revenue 82

Associations Now

JANUARY 28, 2014

production—and has been steadily losing market share to other apple varieties. We vividly remember the genius marketing of the original Apple Macintosh in 1984—but we forget that the device initially fell flat with business customers. Mac OS, for all its innovation, was starting fresh. So What Happened? What gives?

Marketing 40

Marketing Idaho Innovation Industry 40

Reid All About it

MARCH 3, 2023

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Jamie Notter, Propel ) Five ways thought leadership content drives higher search rankings. Our topic this month is association finance innovation. More info/register. 1 CMP credit.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

JUNE 26, 2020

In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. Learn best practices and innovative ideas on how to maximize your sponsorship dollars to deliver an amazing event, whether it be in-person or digital. Implicit bias. 1 CMP credit. Host: Hubb.

Montana 370

Montana Conference Content Education 370

Association Navigator

AUGUST 29, 2012

McChrystal’s wonderful presentation was a mix of military history (Lord Nelson at Trafalgar and Napoleon’s march to Moscow), the war on terror in Afghanistan and Iraq, and leadership lessons we should learn from these chapters. Lord Nelson – One of General McChrystal’s Leadership Examples. What’s next?

Review 100

Review Conference Colorado Video 100

Associations Now

JUNE 29, 2015

Innovation is about ideas and passions, but ISACA succeeds with it by putting research first. As prompts for innovation go, being stuck in traffic isn’t the worst thing. Mason, chief marketing officer at ISACA, was listening to a news report during his morning commute about the upcoming State of the Union address.

Innovation 40

Innovation Proposal Survey Leadership 40

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

OCTOBER 11, 2019

Rethink your leadership training programs , says WBT Systems, so you can develop leaders who not only lead your association into the future, but help lead their company (and industry) into the future too. Newman, Greater Good Magazine ). Michael Brenner, Content Marketing Institute ). Greg Satell, Innovation Excellence ).

DC 50

DC Washington Content Education 50

Reid All About it

OCTOBER 25, 2019

Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Is the freelance sector in your association’s market growing as well? Gerald Leonard, PM World 360 Magazine ). Presenter: Julie Haddix, Director, Enterprise Marketing, Cvent.

Review 85

Review Education Tips Technology 85

Velvet Chainsaw

NOVEMBER 8, 2013

But you might need to change some old habits, including: Leading with a one-size-fits-all sponsorship menu or proposal before understanding the brand or company’s marketing objectives and target market. Pitch something innovative and all they’ll see is more work and higher risk. Begin With Discovery.

Revenue 40

Revenue Proposal Conference Price 40

Association Adviser

OCTOBER 13, 2016

If you don’t keep growing, you’ll just wither away and die—or the market will take you out.” Finding new and innovative ways to replace these dollars is becoming a priority, rather than a side project for many associations.”. Treading water and just trying to survive is a recipe for disaster. That needs to change fast, she added.

Revenue 60

Revenue St. Louis Price Cost 60

Association Adviser

JULY 27, 2016

Note: Full text of this thought leadership roundtable can be found in the 2016 issue of Association Adviser magazine – coming soon. AA: Do you have any special networking and leadership development programs for your young members? They want to be innovative and creative. Betsy Monseu, American Coal Council.

millennials 60

millennials Georgia Atlanta Chicago 60

Reid All About it

AUGUST 19, 2022

Make sure you (and your association’s leadership) aren’t falling for any of them. Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Hybrid work myths. AMS selection. 1 CMP credit. CMP credit.

Technology 43

Technology Software Cost Products 43