From the Corner Office: The Wisdom of Wading Into the Pool Before Going Deep
Association Adviser
MARCH 18, 2014
That’s what associations are competing with. CN: We’re looking carefully at social media, of course, but we’re still trying to figure it out and how to measure it. We hired a full-time marketing person for the first time since 2001, and social media will be part of that person’s duties. AA: How about social media?
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