Associations Now

JANUARY 31, 2017

Here’s a bit of a conundrum to start out the year: Despite all the complaints about email filling up our inboxes and generally annoying us, email newsletters and marketing messages are doing pretty well from an attention-grabbing standpoint. A recent article in Digiday underlines this point pretty well. Make Design Less Painful.

Email Marketing 40

Email Marketing Marketing Tools Newsletter 40

Aaron Wolowiec

MARCH 11, 2014

This figure is the lowest since the bureau started the survey in 2002. Peggy Hoffman, president of Mariner Management and Marketing, LLC. The data may be surprising, but it’s important for associations to keep them in perspective, said Peggy Hoffman , president of Mariner Management and Marketing, LLC.

millennials 100

millennials Survey Report Newsletter 100

Aaron Wolowiec

OCTOBER 1, 2013

In an article I wrote in June 2002 for Associations Now , I encouraged readers to take a break from the daily firefighting we’ve come to expect and instead approach tasks with more reflection, strategy and collaboration. We’re likely all feeling the pressures of time, competition, money and technology.

Education 100

Education Detroit Strategy Michigan 100

Leading Learning

MAY 24, 2022

During those 15 years, we’ve worked with a lot of organizations, done a lot of research, published hundreds of articles and podcasts along with numerous reports , hosted more than a hundred Webinars , and run multiple events , online and off. See e-learning stats for the course creator market here.). The Maturing of Marketing.

Course 101

Course Video Cost Certificate 101

Association Adviser

MARCH 18, 2014

There has been so much talk about Big Data and analytics lately, but sometimes you just need to ask your audience or target market a quick question that can be easily answered and shared in real-time. Text polling could be one such technology that makes sense for helping you grow engagement at your events. Dana Plotke, Naylor.

Communications 60

Communications Technology Tools Marketing 60

Association Adviser

JULY 15, 2014

Posting and reading the comments at the bottom of the article is sometimes the best part of the story. Society can’t live without technology and online communications, but don’t forget the most important part of the conversation: YOU. Dana Plotke leads the marketing efforts for Naylor, LLC. Blogs and websites. Conclusion.

Communications 60

Communications Newsletter Social Media Examples 60

Association Adviser

JANUARY 21, 2014

But, he did teach me three valuable lessons about learning about your customers: (a) You can never know too much about your customers or target market; (b) You don’t get if you don’t ask and (c) Ask for forgiveness, not for permission. Those in the association world are a little less blunt about the information gathering process.

Survey 60

Survey Analysis Oakland Innovation 60