2002 Books Marketing Price 
Membership Marketing
JANUARY 19, 2012
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Membership Marketing Benchmarking Report.
.orgCommunity
OCTOBER 8, 2019
This requires looking at how we position ourselves in the market differently. Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Scan the Market. Jobs and markets that were once unrelated are aligning. In this excerpt from our book, Association 4.0—Positioning
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Idea Architects
APRIL 3, 2012
And there simply is no way to be the center without more room in the Price is Right rangefinder for trying new things. I really like how Peter Sims frames this in his book, Little Bets. We are on the front lines of this dynamic in the association marketplace as we take on development of an online Network for the event marketing space.
Holly Duckworth
JUNE 23, 2014
A few might ask me for what book I am taking on my vacation. Increase your leadership capacity with this book geared specifically for association leaders. If you or your organization wish to do anything “new” they must read this book! Summer 2014 Reading List: Each summer I find many of my association leaders “check out”.
Association Adviser
JANUARY 21, 2014
But, he did teach me three valuable lessons about learning about your customers: (a) You can never know too much about your customers or target market; (b) You don’t get if you don’t ask and (c) Ask for forgiveness, not for permission. Eckert, who co-authored the 2012 book From Insight to Action: Six New Ways to Lead with Jean Frankel.
Expert insights. Personalized for you.
.png)
40 
Let's personalize your content