2002 Cost Strategy White Paper 
Membership Marketing
JANUARY 19, 2012
Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).
Idea Architects
MARCH 4, 2013
Looking back If I judged my success since founding Idea Architects in 2002 by business volume alone, it’s been a nice decade for the most part. Introducing simplicity and clarity in areas that seem to be increasingly clouded by unnecessary complexity, specifically the topics of productive workplaces, strategy, and innovation.
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