MultiBriefs

OCTOBER 10, 2023

It's important to put time into your vendor engagement strategy as they create value beyond their services. Now you've created value for the member and vendor through fulfillment solutions, reduced waste costs for the vendor, and furthered your position as an industry leader and authority your members can count on.

Social Media 52

Social Media Guidelines Industry Products 52

Blue Sky eLearn

JUNE 29, 2017

It is not always cost effective to send your entire team to a face-to-face meeting and now hybrid meetings make it possible for everyone to be involved. Whether it’s a summary paper, white paper, links to research that support your content – people love to have content so give it to them! Hybrid Meetings.

Certificate 120

Certificate Team Content Review 120

Beth Kanter

SEPTEMBER 26, 2017

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. Read Blackbaud’s white paper on how to engage with them. Developing a strategy requires several steps: Step 1: Identify goals.

Social Media 64

Social Media Strategy Marketing Content 64

Delcor

JUNE 21, 2019

ROI and hidden costs. You know what your boss will say when you make a recommendation for a new file storage solution: what’s it going to cost and is it a better value? Other issues may loom larger in your mind, but value for cost is going to be of concern to the C-suite. Document these strategies.

Cost 74

Cost Strategy Technology Tools 74

Socious

DECEMBER 19, 2016

It took weeks to finish, cost a fortune, and there were probably at least half a dozen considerations that I didn’t fully think through before work got started. So don’t start redesigning your website until you’ve evaluated these five redesign components and how they will impact your association’s growth, strategies, and members.

eBook 100

eBook Project Cost Content 100

Reid All About it

JANUARY 26, 2018

Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative. Five-Steps to a CME Digital Content Strategy. How Much Does an AMS Really Cost? Presenters: Cheryl Contee, CEO, Fission Strategy. 1 CAE credit.

DC 225

DC Washington millennials Chicago 225

Aaron Wolowiec

NOVEMBER 27, 2012

Included here may be research time to develop unique content, custom Prezi or PowerPoint presentations, innovative instructional strategies, interactive learning exercises, engaging discussion topics and supplementary handouts. There are undoubtedly hard costs involved with traveling to a destination to deliver a face-to-face presentation.

Tips 100

Tips Cost Video Conference 100

Associations Now

DECEMBER 4, 2015

An updated International Association of Exhibitions and Events white paper includes new tradeshow trends affecting the industry. Friedman, chair of IAEE’s Future Trends Task Force and president of Time & Place Strategies, Inc., The updated white paper looked at data in a number of ways. The first was big data.

Organization 40

Organization Analysis Education Industry 40

Association Adviser

NOVEMBER 27, 2017

The survey’s 1,170 participants said they use a variety of digital marketing tools, such as association-sponsored social networking sites, search engine marketing, and lead generation content (white papers, downloadable eBooks, etc.) to bring in new members. It’s worth a look if you have some time.

CA 61

CA Marketing eBook Tools 61

Associations Now

SEPTEMBER 19, 2017

According to Building Trust in a Cloudy Sky [registration], a recent McAfee report, more than 80 percent of respondents said they are following a cloud-first strategy, meaning that 80 percent of their IT budgets would be spent on some form of cloud services in the next 12 months. Large organizations tend to be the drivers of cloud strategies.

America 60

America Examples Report Strategy 60

Associations Now

NOVEMBER 4, 2016

Last month, the group released a white paper on the technology [PDF] and its potential benefits for real estate firms, which it says go far beyond the financial arena. One could even envision applications that help the agent develop more effective showing strategies based on traffic patterns from showings with similar layouts.”.

Technology 40

Technology Report Industry Cost 40

Aaron Wolowiec

JULY 18, 2012

Following is a high-level overview of the five simple, but effective strategies for curating conference content I’ll share during my July 26 webinar. ET, and don’t forget to register (at no cost) by clicking here. The trick is to capture those nuggets of wisdom, then curate, repackage, repurpose and leverage them. Even I’m impressed.

Member Engagement 100

Member Engagement Content Conference Social Media 100

Association Success

JANUARY 12, 2018

At Tagoras, we provide help in building lifelong learning strategies for organizations in the continuing education and professional development business. Free products, such as social media content, video clips, and white papers, create momentum to pull people up the ramp to higher value products.

Education 60

Education Price Social Media Products 60

Associations Now

JULY 26, 2013

The white paper, “The New Rules of the Road: Marketing Data Governance in the Era of ‘Big Data,’” is based on a survey of more than 130 marketers, publishers, marketing service providers, technology developers, and policy experts. You can download a free copy of the white paper on the DMA website.

Marketing 40

Marketing Survey Report Strategy 40

Associations Now

AUGUST 11, 2014

“Electrifying the transportation sector is a proactive, positive strategy: It enables significant economic and environmental benefits and new opportunities for consumer engagement,” the institute stated in a recent report, “ Transportation Electrification: Utility Fleets Leading the Charge ” [PDF]. The reason?

Price 40

Price Industry Report Technology 40

Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.

Strategy 40

Strategy How To Marketing Price 40

Associations Now

JULY 24, 2017

Last month Vetted Solutions released a white paper, Diversity and Inclusion: Core Values Among Associations [PDF], that exposes similar challenges in the association community. Only 45 percent say they have a diversity strategy for hiring, and less than 25 percent have one for promotion and retention.

Recruiting 50

Recruiting Recruitment Report Innovation 50

Beth Kanter

OCTOBER 28, 2020

Before the pandemic, Rhodri Davies, head of policy at Charities Aid Foundation (CAF), authored the 2019 white paper, “ Machine Made Goods: Charities, Philanthropy, and Artificial Intelligence ,” describing the opportunities. “If While the benefits and potential is great, there are also challenges as we outlined in our report.

Examples 34

Examples Tools System Innovation 34

Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. What Strategy Leads to Membership Growth? Cost of Wrong Strategy. (8).

Strategy 40

Strategy Marketing Price Survey 40

High Context

FEBRUARY 27, 2009

Thoughts On Strategy: If you can’t innovate now… If you are unable to innovate your web presence now you never will. Can social media be applied to your core strategies? These wee little laptops are designed to get you online with a portable device that costs much less than your annual latte habit.

Strategy 40

Strategy Report Social Media Revenue 40

Membership Marketing

JANUARY 19, 2012

Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4).

Marketing 40

Marketing Cost Price Survey 40

Associations Now

OCTOBER 16, 2015

In many ways, the strategy being taken by the companies is similar to the approach by Uber, Airbnb, or similar companies with a disruptive tech focus. “Both companies have really been very impressive in terms of how much they’ve been able to do so quickly,” FSTA Chairman Peter Schoenke told Boston.com last week.

Nevada 40

Nevada Industry Tampa New York 40

Association Adviser

OCTOBER 13, 2016

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. Cost-plus pricing doesn’t cut it anymore: [link] @AssocAdviser.

Revenue 60

Revenue St. Louis Price Cost 60

High Context

MARCH 31, 2009

Thoughts On Strategy: Changing Web Strategy without a Redesign. Did you know that you can adjust and implement your web strategy without a complete web site redesign? You can download a white paper on these strategies here.) Compare your current strategies to your outcomes and audiences. New Service.

Strategy 40

Strategy Report Social Media Boston 40

Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. Politicians know that just sending one letter or one phone call is not a strategy that will maximize voter turnout. Labels: Growth Strategy , Lifecycle , Membership Life Cycle , Membership Lifecycle. growth strategies. (4).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

DECEMBER 30, 2011

. • Formulas to determine membership renewal rates, average tenure of a member, lifetime value, and maximum acquisition cost. Labels: Marketing Planning , White Paper. How to Recognize a Good Strategy? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Branding.

Tools 40

Tools Marketing Price Report 40

Membership Marketing

NOVEMBER 1, 2010

This information typically comes in the form of a free email newsletter or a white paper on an important topic of interest to visitors. Hey Tony, I think this strategy is a no-brainer. Personally I would love to write more white papers and you know I have plenty to say. Cost of Wrong Strategy. (8).

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

DECEMBER 8, 2009

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Case Study. (9). Conversion Programs. (2). Data Analytics. (6).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 9, 2012

• Maximum Acquisition Cost – Calculating the margin or potential profit that a member will produce for your organization and therefore how much can be spent to obtain a member. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

MAY 25, 2012

The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). White Paper. (4).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

DECEMBER 12, 2011

How to Recognize a Good Strategy? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). . ► April. (5). ► March. (4). ► February. (1). ► January. (3). ▼ 2011. (29). ▼ December. (4).

Marketing 40

Marketing Class Miami Price 40

Membership Marketing

APRIL 4, 2012

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Case Study. (9). Conversion Programs. (2). Data Analytics. (6).

Report 40

Report Marketing Price Survey 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

MARCH 27, 2012

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Case Study. (9). Conversion Programs. (2). Data Analytics. (6).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Case Study. (9). Conversion Programs. (2). Data Analytics. (6).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JANUARY 26, 2012

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Case Study. (9). Conversion Programs. (2). Data Analytics. (6).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

JULY 20, 2011

You might describe this as a “one to two” segmentation strategy. You might describe this as a “one to some” segmentation strategy. Many marketers describe this as a “one to one” marketing strategy. Segmentation can add to incremental costs for marketing or servicing a member.

Marketing 40

Marketing Price Survey Tools 40