Association Adviser

JULY 13, 2016

If your association needs help bridging the staffing gap or creating effective, engaging communication plans, outsourcing content management could be a viable, cost-friendly option. The goal is to select an outsourcing partner that can help your association reach its communications goals today and into the future. .

Content 60

Content eBook Communications Social Media 60

Associations Now

DECEMBER 4, 2015

An updated International Association of Exhibitions and Events white paper includes new tradeshow trends affecting the industry. Friedman, chair of IAEE’s Future Trends Task Force and president of Time & Place Strategies, Inc., The updated white paper looked at data in a number of ways. The first was big data.

Organization 40

Organization Analysis Education Industry 40

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Cost-plus pricing doesn’t cut it anymore: [link] @AssocAdviser. 2015. ** 11%.

Revenue 60

Revenue St. Louis Price Cost 60

Slice-Works

SEPTEMBER 4, 2014

And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Shooting in volume allows you to edit and repurpose—without the additional cost of travel and lodging! Video is a once and done deal.

Video 28

Video Content Marketing Strategy 28

Fonteva

SEPTEMBER 19, 2019

Marketing and communication options. Advanced AMS solutions keep track of data and metrics generated by your various association management tools and member-facing outlets, providing all the information needed to formulate intelligent strategies for upcoming events or campaigns. Data for smarter marketing and engagement strategies.

System 40

System Software Tools Association Management 40

Expo Logic

DECEMBER 27, 2019

It is a growing movement in the industry to reduce small and large event carbon footprints while in many ways trimming traditional event costs and structures. Green event planning is often discussed side by side with green meetings, which are smaller, singular events coordinated with the same environmental awareness strategies.

Event Planning 36

Event Planning Certificate Conference Tips 36

Associations Now

MARCH 15, 2016

. “If there’s one thing associations do, it’s produce content,” association marketing pro Scott Oser said during a session on marketing and communications on Sunday at ASAE’s 2016 Great Ideas Conference. Check back in six months. Really like that @DebraTLS is talking about things in persona mode.

Content 40

Content Press Release Analysis Social Media 40

SCD Group

OCTOBER 4, 2012

Any special communications, outreach, bonuses, and so forth?". I didn’t have a problem with these strategies. First, go to the Content Marketing Institute and sign up for their blogs, white papers and books. Top 5 Roadblocks to Association Content (Marketing) Strategy. Have your strategies changed?

Recruiting 40

Recruiting Recruitment Newsletter Content 40

Membership Marketing

MARCH 9, 2012

ASAE Marketing, Membership & Communications Conference. There promises to be many great speakers and sessions at the upcoming ASAE Marketing, Membership and Communications Conference held May 23 and 24 in Washington, DC. ASAE Marketing, Membership & Communications Confer. Cost of Wrong Strategy. (8).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

NOVEMBER 14, 2011

13 Communicate! Communicate! Communicating regularly demonstrates your accountability, conveys your customer satisfaction emphasis, and that you’re dedicated to serving them. Finally, when in doubt, it’s better to over communicate then under.” Cost of Wrong Strategy. (8). Growth Strategy.

Marketing 40

Marketing Price Survey Tips 40

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community?

Member Engagement 60

Member Engagement Products America Marketing 60

Membership Marketing

MARCH 27, 2012

ASAE Marketing, Membership & Communications Confer. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). . ► April. (5). ▼ March. (4). Helpful Membership Marketing and Management Resour. ► May.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MAY 21, 2010

However, if we think members leave for value issues, we can do research and member interviews to better understand what they are looking to receive and make changes to communications or the products themselves to enhance the value. Was it really lack of value that led to non-renewal or was it the cost of membership? Tony Rossell.

Marketing 40

Marketing Survey Price Cost 40

Membership Marketing

MARCH 12, 2012

ASAE Marketing, Membership & Communications Confer. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). . ► April. (5). ▼ March. (4). Helpful Membership Marketing and Management Resour. ► May.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

MARCH 8, 2012

ASAE Marketing, Membership & Communications Confer. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). . ► April. (5). ▼ March. (4). Helpful Membership Marketing and Management Resour. ► May.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. Understanding the nuts and bolts of a recruitment strategy, with all of the components targeting a message, is always very good. Cost of Wrong Strategy. (8).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

APRIL 22, 2011

It’s clear that communication is shifting not only to other platforms, but to other devices. (If In marketing, whether it be for membership recruitment and retention, conference attendance, participation in your certification program or whatever, the key analytic is cost per order. Cost of Wrong Strategy. (8).

Marketing 40

Marketing Price Survey Recruiting 40

Beth Kanter

APRIL 1, 2012

But it is also theme of a panel that I’m moderating at the Innogive Conference on Monday, April 2 that will focus on how this trend is and will continue to impact nonprofits’ communication strategies. We knew it wasn’t going to cost too much. Goodwill has learned from measuring its mobile strategy.

Resources 28

Resources Conference Tools Sample 28

Membership Marketing

SEPTEMBER 13, 2010

He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Awareness.

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

AUGUST 10, 2010

Here is the rule of thumb; you should continue to spend money on renewal or reinstatement efforts until it costs less money to bring in a new member. Offering the voucher has lifted early renewals, but a low redemption rate has cost the association very little. Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

NOVEMBER 4, 2010

Therefore, the initial goal is to get an opt-in from the visitor for future communications. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

APRIL 9, 2010

Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools. So how can this pull strategy be deployed? We are effectively implementing a pull strategy through what we call trading content for contact. Awareness. (4).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 8, 2010

It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. Building community and member engagement is the key to successful membership marketing. You have to be agile enough to change your strategy, approach or messaging quickly.

Marketing 40

Marketing Recruiting Recruitment Survey 40

Membership Marketing

JANUARY 29, 2010

Data-Driven Strategies -- “If there is one phrase that sets remarkable associations apart from their counterparts, it’s ‘data, data, data.’ Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

OCTOBER 10, 2011

Success depends on building relationships with our member companies, "drilling down" and developing relationships with multiple contacts at the member company and regularly communicating the value that the association provides to each member in multiple ways. Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

Marketing Survey Social Media Price 40