Mariner Management

JUNE 30, 2021

From the technology perspective, that means you don’t want a mobile strategy, or a data analytics strategy, or a social strategy – you need well-thought-out organizational strategy that includes these things, at both the national and chapter level. Elizabeth Weaver Engel , M.A.,

Maine 62

Maine Technology Social Media Strategy 62

.orgCommunity

APRIL 18, 2019

Strategy Meltdown —The screen play. Sharon Rice ,orgSource’s managing director of business strategy, and I recently had a conversation about how an integrated approach to strategy gives plans the muscle to be actionable. They communicate the member perspective,” Sharon advises. They are hunched over laptops.

Strategy 40

Strategy Analysis Membership Management Leadership 40

.orgCommunity

APRIL 18, 2019

Strategy Meltdown —The screen play. Sharon Rice ,orgSource’s managing director of business strategy, and I recently had a conversation about how an integrated approach to strategy gives plans the muscle to be actionable. They communicate the member perspective,” Sharon advises. They are hunched over laptops.

Strategy 40

Strategy Analysis Membership Management Leadership 40

Jamie Notter

JUNE 18, 2015

The following is a guest post from Anna Caraveli and Elizabeth Engel, CAE, who have also written a very nice White Paper on engagement (link at the end). It could be a relationship, a volunteer activity, a community, an idea, an experience, a hobby. It was probably something you were pretty passionate about, right?

Member Engagement 70

Member Engagement Price Resources Strategy 70

Associations Now

DECEMBER 5, 2014

Should your association implement a strategy around it? Truth be told, that day is not too far off, if it hasn’t already happened, so it would do your association some good to put thought behind a mobile learning strategy. Lucky for you, Tagoras released a new white paper on this topic earlier this week.

Strategy 40

Strategy Revenue Content Technology 40

SCD Group

MARCH 29, 2015

And, suggested rather than rending a list, they may need to develop a LinkedIn engagement strategy through which they engaged prospects via a LinkedIn group and white papers. Do your research to know the communications preferences of your personas: email, social media, texting, etc. don’t assume all are the same.

Marketing 40

Marketing Strategy Email Marketing Sample 40

Nimble AMS

FEBRUARY 3, 2022

Event management: Plan, communicate and take registrations for your events. When you’re looking to link with tools like career centers, event services, an LMS or some other type of integration, your data strategy will play a role. You can communicate with tech vendors or departments from the app for a built-in record.

Tools 141

Tools Software System Library 141

Association Adviser

NOVEMBER 27, 2017

The survey’s 1,170 participants said they use a variety of digital marketing tools, such as association-sponsored social networking sites, search engine marketing, and lead generation content (white papers, downloadable eBooks, etc.) Source: 2017 Association Communications Benchmarking Survey. to bring in new members.

CA 61

CA Marketing eBook Tools 61

Eric Lanke

JANUARY 30, 2012

The Mind of the Community. At a recent WSAE meeting I was asked to explain what we meant in our white paper on Innovation for Associations when we referred to the "mind of community." Had I had a copy of the white paper with me, I could have quoted from it directly. Monday, January 30, 2012. image source.

Innovation 100

Innovation Newsletter Leadership Proposal 100

Jamie Notter

AUGUST 5, 2014

Elizabeth Engel and Peter Houstle wrote an outstanding white paper earlier this year that provides a great map of the different aspects you will need to keep in mind if you want to get serious about data ( free download ). Of COURSE these are the ones that prefer email as a communication method. Leadership Strategy'

Social Media 70

Social Media Survey Analysis Leadership 70

Associations Now

DECEMBER 4, 2015

An updated International Association of Exhibitions and Events white paper includes new tradeshow trends affecting the industry. Friedman, chair of IAEE’s Future Trends Task Force and president of Time & Place Strategies, Inc., The updated white paper looked at data in a number of ways. The first was big data.

Organization 40

Organization Analysis Education Industry 40

Leading Learning

JULY 12, 2021

It also requires re-thinking significantly how the stakeholders in your learning business interact, the assumptions they bring to the table, and how new perspectives translate into new strategies. For more on how to do all that, download the full white paper for free at [link]. Elizabeth Weaver Engel, M.A.,

Case Study 52

Case Study Technology millennials Strategy 52

GlowGlobally

DECEMBER 22, 2010

global association strategy, regional planning and local infrastructure to grow your business. Together with follow up interviews from some of the largest European-based associations, MCI developed a white paper designed to address some of the key outcomes from the study. Communicate constantly to all key stakeholders.

Video 60

Video Strategy Industry Products 60

Association Success

JANUARY 25, 2018

The result is often a white paper, a written recommendation, or another passive method of describing the output of our work together. What can an organizational ecosystem like this do to create systematic, streamlined strategies to overcome shared challenges?

Certificate 81

Certificate Industry System Process 81

Association Adviser

AUGUST 27, 2013

maggielmcg: Really great white paper about the mission-driven volunteer by @ewengel and @peggyhoffman [link] #assnchat. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Social Media Roundup: Give That Copy a Trim. Ernie Smith. Associations Now. Features'

Directory 60

Directory Virginia Newsletter Social Media 60

Reid All About it

JANUARY 26, 2018

Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative. Five-Steps to a CME Digital Content Strategy. Presenters: Cheryl Contee, CEO, Fission Strategy. 1 CAE credit. More info/register. Host: ASAE.

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DC Washington millennials Chicago 225

Virtual

APRIL 2, 2015

Over the years, through the shared experiences of literally hundreds of such efforts, a set of best practices has emerged, including strategies on: How best to set up a new association. Numerous white papers were commissione that focused on the benefits of the platform in real life computing environments.

Tools 100

Tools Technology Proposal System 100

Associations Now

MAY 17, 2017

Two weeks ago, at ASAE’s Marketing, Membership & Communications Conference , I was struck by an afternoon session led by Sherry Marts, president and CEO of S*Marts Consulting LLC, and Elizabeth Engel, CAE, CEO and chief strategist for Spark Consulting LLC. Diversity and inclusion require more than just lip service.

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Team Recruiting Recruitment America 68

The Hourglass Blog

AUGUST 28, 2010

Heres part three of the "innovation for associations" white paper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. Communication. skip to main | skip to sidebar. Saturday, August 28, 2010. Association Advantages for Innovation. Posted by Eric Lanke. at 8:22 PM.

Innovation 40

Innovation Wisconsin Case Study millennials 40

Associations Now

JUNE 21, 2016

If this describes your content strategy, here’s a plea to change your approach. White papers make a lot of sense in the format (though I would recommend an HTML-based alternative if you go that route), and they remain a favorite for sharing research or studies with the broader world.

Press Release 75

Press Release Content Washington Strategy 75

Associations Now

MARCH 13, 2014

There are huge audiences out there waiting to read and share your content, but even if you think your post or white paper is the best in the world, you need to consider one vital factor: emotions. Referring to a study by Fractl , a content strategy firm, Seiter cites the top emotions behind viral content: amusement.

millennials 40

millennials Social Media Content Maine 40

Associations Now

JUNE 22, 2015

It does not depend on your achievements, ‘engagement’ strategies, communications, benefits, or powers of persuasion.”

Proposal 40

Proposal Event Planning Project Member Engagement 40

Reid All About it

DECEMBER 2, 2022

Nimble AMS describes how an AMS helps membership teams better understand members, anticipate their needs, and deliver an optimal online experience and personalized communications and content. She explains how async communication combats groupthink —what a bonus. Guest: Cynthia Lockrey, Lockrey Communications. Brain drain pains.

Tips 41

Tips Video Content Marketing 41

Association Adviser

JUNE 18, 2013

This month’s Corner Office spotlight shines on Christopher Williston VI, vice president of communications for the Independent Bankers Association of Texas (IBAT) , the nation’s largest community state banking institution. Its members include more than 2,000 banks and branches in 700 Texas communities.

Texas 60

Texas Austin Social Media Recruiting 60

The Hourglass Blog

NOVEMBER 26, 2010

First of all, our white paper on association innovation is nearly finished. Ive posted draft excerpts of the white paper here on Hourglass ( here , here and here ), but we hope the final version will have much broader dissemination within the association community. Communication. About This Blog.

Innovation 40

Innovation millennials Social Media Committee 40

Beth Kanter

SEPTEMBER 25, 2017

With our daily communications, the transparency helps our donors know where we spend money,” according to Ahmed Morabeih, emergency reporting officer for SOS in Syria. First, access our new white paper , co-authored with NetHope , to learn how your nonprofit can kick-start its digital transformation.

Technology 36

Technology How To Discount Tools 36

Slice-Works

MAY 8, 2014

So many of the organizations we talk to want to skip the goals, objectives and strategies and get right to the tactics. What we can do is help you put together the marketing mix that is the right strategy for you. With your marketing communications, you need a mix of evergreen content and a mix of fresh and new.

Marketing 28

Marketing Social Media Video Content 28

Slice-Works

JULY 24, 2014

Here’s my go-to list of 9 best practices for leveraging CTAs as an in-bound marketing tool in your marketing communications toolbox: 1. White Paper Download >> Offer of Free Webinar >> Offer of Free Trial. A Communications Matrix summarizing gaps, inconsistencies and opportunities to leverage.

Social Media 28

Social Media Video Tools Marketing 28

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Legacy communication channels still have a seat at the table. 2015. ** 11%.

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

OCTOBER 18, 2019

Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. Integrating Online Communications into Your Fundraising Campaign. . Integrating Online Communications into Your Fundraising Campaign. CAE credit.

North Carolina 34

North Carolina Education Project Communications 34

Associations Now

JUNE 1, 2014

Data presents a tremendous opportunity to make better decisions,” says Elizabeth Engel, CAE, CEO and chief strategist of Spark Consulting and coauthor of a forthcoming white paper on using data to inform decision-making. A lot of times we would guess about our strategy every year. Big Data, Small Steps.

Texas 40

Texas Pennsylvania Software Project 40

SCD Group

AUGUST 12, 2012

In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. Quality content offers the same draw power to a marketer’s communications efforts. Newer Post. Older Post.

Content 40

Content Columbus Ohio eBook 40

Associations Now

JUNE 8, 2016

Higher Logic highlights several case studies of associations driving nondues revenue via their online communities in a white paper titled “ Community ROI: Generating New Revenue Streams ” [PDF]. ” How is your association measuring the activity, outcomes, and value of its online member community?

Class 40

Class Revenue Case Study Software 40

Membership Marketing

MARCH 9, 2012

ASAE Marketing, Membership & Communications Conference. There promises to be many great speakers and sessions at the upcoming ASAE Marketing, Membership and Communications Conference held May 23 and 24 in Washington, DC. ASAE Marketing, Membership & Communications Confer. Cost of Wrong Strategy. (8). White Paper. (4).

Marketing 40

Marketing Price Analysis Survey 40

The Hourglass Blog

JULY 17, 2010

By examining how innovation is successfully employed by the organizations profiled we hope to identify practical strategies for applying innovation in the association environment. Weve now examined enough case studies where we feel ready to start writing a "white paper" on innovation for the association community.

Innovation 40

Innovation Case Study millennials Leadership 40

Membership Marketing

NOVEMBER 14, 2011

13 Communicate! Communicate! Communicating regularly demonstrates your accountability, conveys your customer satisfaction emphasis, and that you’re dedicated to serving them. Finally, when in doubt, it’s better to over communicate then under.” Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

Marketing Price Survey Tips 40

The Hourglass Blog

JANUARY 31, 2011

Through these posts Hourglass readers got a sneak peek at the Innovation for Associations white paper we authored ( here , here and here ) and the assessment tool we developed for association executives to use in determining the innovation readiness of their associations ( here , here and here ). Communication. Post a Comment.

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Innovation Wisconsin millennials Leadership 40