Jamie Notter

AUGUST 5, 2014

Elizabeth Engel and Peter Houstle wrote an outstanding white paper earlier this year that provides a great map of the different aspects you will need to keep in mind if you want to get serious about data ( free download ). Of COURSE these are the ones that prefer email as a communication method. Leadership Strategy'

Social Media 70

Social Media Survey Analysis Leadership 70

Association Adviser

NOVEMBER 27, 2017

The survey’s 1,170 participants said they use a variety of digital marketing tools, such as association-sponsored social networking sites, search engine marketing, and lead generation content (white papers, downloadable eBooks, etc.) Source: 2017 Association Communications Benchmarking Survey. to bring in new members.

CA 61

CA Marketing eBook Tools 61

Membership Marketing

MARCH 8, 2012

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. Fundraising with Social Media.

Social Media 40

Social Media Marketing Price Survey 40

SCD Group

MARCH 29, 2015

And, suggested rather than rending a list, they may need to develop a LinkedIn engagement strategy through which they engaged prospects via a LinkedIn group and white papers. Do your research to know the communications preferences of your personas: email, social media, texting, etc. Know my needs.

Marketing 40

Marketing Strategy Email Marketing Sample 40

Association Adviser

AUGUST 27, 2013

maggielmcg: Really great white paper about the mission-driven volunteer by @ewengel and @peggyhoffman [link] #assnchat. Social Media Roundup: Give That Copy a Trim. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Ernie Smith. Associations Now.

Directory 60

Directory Virginia Newsletter Social Media 60

Slice-Works

MAY 8, 2014

So many of the organizations we talk to want to skip the goals, objectives and strategies and get right to the tactics. This is especially true for social media. Our recommendation for social media is to pick 2-3 first and do them well for at least 6 months to a year before you add something or change things up.

Marketing 28

Marketing Social Media Video Content 28

Associations Now

MARCH 13, 2014

There are huge audiences out there waiting to read and share your content, but even if you think your post or white paper is the best in the world, you need to consider one vital factor: emotions. No wonder then, that happiness is the main driver for social media sharing,” she writes.

millennials 40

millennials Social Media Content Maine 40

Slice-Works

JULY 24, 2014

Here’s my go-to list of 9 best practices for leveraging CTAs as an in-bound marketing tool in your marketing communications toolbox: 1. White Paper Download >> Offer of Free Webinar >> Offer of Free Trial. A Communications Matrix summarizing gaps, inconsistencies and opportunities to leverage.

Social Media 28

Social Media Video Tools Marketing 28

Association Adviser

JUNE 18, 2013

This month’s Corner Office spotlight shines on Christopher Williston VI, vice president of communications for the Independent Bankers Association of Texas (IBAT) , the nation’s largest community state banking institution. Its members include more than 2,000 banks and branches in 700 Texas communities.

Texas 60

Texas Austin Social Media Recruiting 60

Reid All About it

DECEMBER 2, 2022

Nimble AMS describes how an AMS helps membership teams better understand members, anticipate their needs, and deliver an optimal online experience and personalized communications and content. She explains how async communication combats groupthink —what a bonus. Guest: Cynthia Lockrey, Lockrey Communications. Brain drain pains.

Tips 41

Tips Video Content Marketing 41

The Hourglass Blog

AUGUST 28, 2010

Heres part three of the "innovation for associations" white paper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. Communication. skip to main | skip to sidebar. Saturday, August 28, 2010. Association Advantages for Innovation. Posted by Eric Lanke. at 8:22 PM.

Innovation 40

Innovation Wisconsin Case Study millennials 40

The Hourglass Blog

NOVEMBER 26, 2010

First of all, our white paper on association innovation is nearly finished. Ive posted draft excerpts of the white paper here on Hourglass ( here , here and here ), but we hope the final version will have much broader dissemination within the association community. Communication. Social Media.

Innovation 40

Innovation millennials Social Media Committee 40

GrowthZone

JULY 26, 2018

sell memberships) maximizing your organization’s social media and digital marketing efforts. Social media is no different. The social media activities you have completed so far are similar to a single person going to a church social, nightclub, or community festival. Imagine that, right?

Social Media 74

Social Media Proposal Content Marketing 74

SCD Group

AUGUST 12, 2012

In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. In fact, I’ve heard it said that content is the currency of Social Media. Newer Post. Older Post.

Content 40

Content Columbus Ohio eBook 40

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Legacy communication channels still have a seat at the table. 2015. ** 11%.

Revenue 60

Revenue St. Louis Price Cost 60

SCD Group

AUGUST 13, 2012

At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age. 4 Increase member engagement with your social media tools by providing hands on training and support at your annual meeting. Monday, August 13, 2012.

Tips 40

Tips Marketing Social Media Tools 40

Reid All About it

OCTOBER 18, 2019

Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. Integrating Online Communications into Your Fundraising Campaign. . Integrating Online Communications into Your Fundraising Campaign. CAE credit.

North Carolina 34

North Carolina Education Project Communications 34

Membership Marketing

MARCH 9, 2012

ASAE Marketing, Membership & Communications Conference. There promises to be many great speakers and sessions at the upcoming ASAE Marketing, Membership and Communications Conference held May 23 and 24 in Washington, DC. ASAE Marketing, Membership & Communications Confer. Fundraising with Social Media.

Marketing 40

Marketing Price Analysis Survey 40

Reid All About it

DECEMBER 10, 2021

They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital. At Strategy+Business, Elizabeth Doty says great teams build a habit of continuously improving their meetings by taking a moment to reflect on the meeting before it’s over.

Chicago 195

Chicago Social Media Education Recruiting 195

Membership Marketing

MARCH 27, 2012

ASAE Marketing, Membership & Communications Confer. Fundraising with Social Media. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Social Media. (5). Social Networking. (6). White Paper. (4).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

ASAE Marketing, Membership & Communications Confer. Fundraising with Social Media. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Social Media. (5). Social Networking. (6). White Paper. (4).

Marketing 40

Marketing Price Survey Recruiting 40

The Hourglass Blog

JULY 17, 2010

By examining how innovation is successfully employed by the organizations profiled we hope to identify practical strategies for applying innovation in the association environment. Weve now examined enough case studies where we feel ready to start writing a "white paper" on innovation for the association community.

Innovation 40

Innovation Case Study millennials Leadership 40

Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. Therefore, the initial goal is to get an opt-in from the visitor for future communications. Using Social Media to Recruit Staff. ► May.

Social Media 40

Social Media System Price Survey 40

The Hourglass Blog

JANUARY 31, 2011

Through these posts Hourglass readers got a sneak peek at the Innovation for Associations white paper we authored ( here , here and here ) and the assessment tool we developed for association executives to use in determining the innovation readiness of their associations ( here , here and here ). Communication. Social Media.

Innovation 40

Innovation Wisconsin millennials Leadership 40

Membership Marketing

NOVEMBER 14, 2011

13 Communicate! Communicate! Communicating regularly demonstrates your accountability, conveys your customer satisfaction emphasis, and that you’re dedicated to serving them. Finally, when in doubt, it’s better to over communicate then under.” Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

Marketing Price Survey Tips 40

Association Subculture

SEPTEMBER 28, 2009

I navigated a world of suits and Dilbert-esque arguments over policies, procedures and white papers. The magical world of social media accelerated the hunt. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. communications. (4). community. (3).

Association Management 100

Association Management San Diego Social Media United States 100

The Hourglass Blog

MARCH 27, 2011

With that as his context, in this post he rips into traditional mechanisms of marketing, espousing a new strategy for engaging with customers, something he calls "listening up." The WSAE white paper on innovation talks about the need to understand the mind of your community. Communication. Social Media.

Innovation 40

Innovation millennials Leadership Social Media 40

The Hourglass Blog

DECEMBER 14, 2010

The principles of innovation in the WSAE white paper on Innovation for Associations talk about the need to make sure the top leadership of your association embraces a culture of innovation. Communication. Social Media. But perhaps Oslo University Hospital shows us that there are other ways to skin that cat.

Innovation 40

Innovation millennials Leadership Process 40

The Hourglass Blog

MAY 26, 2011

The WSAE white paper on innovation calls this understanding the mind of your community. Communication. Social Media. Don't Wall Yourself Off From Your Community. Association Innovation as Brand Strategy. Like Sands Through the Hourglass. About This Blog. Why Another Blog? Guest Bloggers.

Innovation 40

Innovation millennials Case Study Social Media 40

Membership Marketing

SEPTEMBER 13, 2010

He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Tony Rossell.

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

APRIL 9, 2010

Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools. So how can this pull strategy be deployed? We are effectively implementing a pull strategy through what we call trading content for contact.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. Understanding the nuts and bolts of a recruitment strategy, with all of the components targeting a message, is always very good. Cost of Wrong Strategy. (8).

Marketing 40

Marketing Recruiting Recruitment Price 40

Slice-Works

FEBRUARY 6, 2014

Content marketing is not an infomercial and it is also not dead or a dying strategy. Do they read articles or white papers more than email? Do certain personas prefer traditional print media over electronic sources? One of the biggest challenges of content marketing is writing content that your audience values.

Content 28

Content Social Media Marketing Review 28

Membership Marketing

OCTOBER 10, 2011

There is no "silver bullet" - direct mail, email, social media, events, member get a member. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate. I need to use direct mail, email, telemarketing and social media for each campaign.

Marketing 40

Marketing Survey Social Media Price 40

Association Success

DECEMBER 5, 2019

There are learning courses, conference panels, blog posts, newsletters — both digital and on paper, case studies and white papers. That’s not even to mention all the social media: LinkedIn, Instagram, Facebook, Twitter and whatever else is next on the horizon for how we all connect with each other. . Social media.

Tools 83

Tools Content Strategy Organization 83

Freestone

DECEMBER 12, 2023

Are you looking for strategies to increase non-dues revenue? As you create a content strategy for your continuing education program, be sure to capitalize on the ample opportunities for your association to succeed and thrive, helping you drive non-dues revenue. You’re not alone!

Learning Management System 82

Learning Management System LMS Revenue System 82

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community?

Member Engagement 60

Member Engagement Products America Marketing 60