MultiBriefs

JUNE 29, 2023

Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. The IFMA's website is stocked with white papers, educational materials, and tools to show prospective members the value of joining.

Marketing 52

Marketing Social Media Directory Video 52

MultiBriefs

OCTOBER 10, 2023

It's important to put time into your vendor engagement strategy as they create value beyond their services. You'll likely find engagement happening on social media platforms where the vendor uses their following to share industry news and updates.

Social Media 52

Social Media Guidelines Industry Products 52

MemberClicks

JANUARY 8, 2024

These might include email, social media, event apps, websites, press releases, and signage. Be sure to share pictures, videos, social media screenshots, prize winners, etc. If you have a relevant blog post, white paper, eLearning course, etc. What tools will you be using for communication on each channel?

Communications 52

Communications Press Release Social Media Tools 52

Associations Now

OCTOBER 10, 2019

This time they spend seven minutes scanning a white paper. For a new marketing approach, try bringing together your email and social media strategies, says Kayla Carmicheal on HubSpot. Once you have them hooked, you can ease them into your long-form content. “In Healthy Events. Other Links of Note.

Social Media 85

Social Media Content Examples Communications 85

Virtual

JULY 29, 2015

43% are checking social media. Our latest white paper offers 10 strategies for making remote board meetings more effective —including how (and how not) to use technology to keep all participants engaged. 63% are sending unrelated email. 55% are eating or making food. 47% are going to the restroom.

Social Media 100

Social Media Review Course Cost 100

Mariner Management

JUNE 30, 2021

From the technology perspective, that means you don’t want a mobile strategy, or a data analytics strategy, or a social strategy – you need well-thought-out organizational strategy that includes these things, at both the national and chapter level.

Maine 62

Maine Technology Social Media Strategy 62

Membership Marketing

MARCH 8, 2012

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. Fundraising with Social Media.

Social Media 40

Social Media Marketing Price Survey 40

Vanguard Tech

JUNE 27, 2013

However a more efficient strategy would be to do a little more intelligence gathering to find out more about whom your audience really is and where they get their information. Then gather data from external sources through white papers and published research. Many of the vendors you work with develop white papers and webinars.

Marketing 70

Marketing Newsletter Social Media Content 70

Membership Marketing

APRIL 12, 2012

News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

Social Media 40

Social Media Marketing Price Survey 40

SCD Group

MARCH 29, 2015

And, suggested rather than rending a list, they may need to develop a LinkedIn engagement strategy through which they engaged prospects via a LinkedIn group and white papers. Do your research to know the communications preferences of your personas: email, social media, texting, etc. don’t assume all are the same.

Marketing 40

Marketing Strategy Email Marketing Sample 40

Aaron Wolowiec

JULY 18, 2012

You may know that Higher Logic is the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee. Aggregate social media content.

Member Engagement 100

Member Engagement Content Conference Social Media 100

Jamie Notter

AUGUST 5, 2014

Elizabeth Engel and Peter Houstle wrote an outstanding white paper earlier this year that provides a great map of the different aspects you will need to keep in mind if you want to get serious about data ( free download ). Could running both an email campaign and a social media campaign generate new registrants?

Social Media 70

Social Media Survey Analysis Leadership 70

Beth Kanter

SEPTEMBER 4, 2012

or on a larger scale, ”What if our organization finds itself in the center of a social media backlash ?” ” It requires more than having a social media policy in place, although that is the first step no doubt. Well, first you need a strategy and have a practice of listening in place.

Social Media 28

Social Media Class Team Examples 28

Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. Using Social Media to Recruit Staff. Cost of Wrong Strategy. (8). growth strategies. (4).

Social Media 40

Social Media Recruiting Recruitment Marketing 40

YourMembership

JANUARY 16, 2012

January 16th, 2012 | Posted in Social Media and Business Trends. Abandon ship and simply leave the blog out there as a reminder of their own lack of follow-through, manpower and/or strategy. Your (potential) audience wants to get to know you a little better and that just can’t be done through white papers.

Software 150

Software Social Media Price Video 150

Association Adviser

NOVEMBER 27, 2017

The survey’s 1,170 participants said they use a variety of digital marketing tools, such as association-sponsored social networking sites, search engine marketing, and lead generation content (white papers, downloadable eBooks, etc.) to bring in new members. It’s worth a look if you have some time.

CA 62

CA Marketing eBook Tools 62

Associations Now

FEBRUARY 19, 2016

A new white paper says that meeting planners and marketers can apply Maslow’s Hierarchy of Needs to engage attendees on a deeper level. They are, according to a new white paper from brand experience agency Freeman XP. They are, according to a new white paper from brand experience agency Freeman XP.

Social Media 40

Social Media Content Tools Marketing 40

Association Success

JANUARY 12, 2018

At Tagoras, we provide help in building lifelong learning strategies for organizations in the continuing education and professional development business. With the internet and social media making information sharing easier every day, associations must ensure their content is relevant and valuable to members.

Education 60

Education Price Social Media Products 60

Association Adviser

AUGUST 27, 2013

maggielmcg: Really great white paper about the mission-driven volunteer by @ewengel and @peggyhoffman [link] #assnchat. Social Media Roundup: Give That Copy a Trim. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Ernie Smith. Associations Now. Features'

Directory 60

Directory Virginia Newsletter Social Media 60

Socious

DECEMBER 19, 2016

So don’t start redesigning your website until you’ve evaluated these five redesign components and how they will impact your association’s growth, strategies, and members. Social Media – Facebook, LinkedIn, and Twitter pages. eBooks, white papers, research, and other offers. Factor #1) Goal. Website copy.

eBook 100

eBook Project Cost Content 100

Tom Morrison

OCTOBER 22, 2009

So Why Social Media for Your Association? Now that you have a real since of the importance social networks can play, there are a few things you need to know before you dive in: Decide what your “strategy” is with your social network. There are numerous providers of social networking platforms.

Social Media 40

Social Media Jacksonville Library Content 40

Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Social Media 40

Social Media Survey Report Case Study 40

Aaron Wolowiec

NOVEMBER 27, 2012

Included here may be research time to develop unique content, custom Prezi or PowerPoint presentations, innovative instructional strategies, interactive learning exercises, engaging discussion topics and supplementary handouts. original research, white papers). Promotion of speaker website, blog and other social media presence.

Tips 100

Tips Cost Video Conference 100

Achieve

DECEMBER 19, 2017

But if data showed that your highest-value users are more likely to be older than 45 and female, you’d likely rethink your strategies and tactics in response. Setting goals that align with your nonprofit’s digital strategy allows you to measure effectiveness and adapt tactics to improve conversions.

Newsletter 52

Newsletter Analysis Report Strategy 52

High Context

FEBRUARY 27, 2009

Thoughts On Strategy: If you can’t innovate now… If you are unable to innovate your web presence now you never will. Can social media be applied to your core strategies? This session will zero in on topics such as: How you can use social media to engage with members anywhere online, not just on your own site.

Strategy 40

Strategy Report Social Media Revenue 40

Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.

Strategy 40

Strategy How To Marketing Price 40

High Context

MARCH 31, 2009

Thoughts On Strategy: Changing Web Strategy without a Redesign. Did you know that you can adjust and implement your web strategy without a complete web site redesign? You can download a white paper on these strategies here.) Compare your current strategies to your outcomes and audiences.

Strategy 40

Strategy Report Social Media Boston 40

Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. What Strategy Leads to Membership Growth? Cost of Wrong Strategy. (8).

Strategy 40

Strategy Marketing Price Survey 40

Associations Now

MARCH 13, 2014

There are huge audiences out there waiting to read and share your content, but even if you think your post or white paper is the best in the world, you need to consider one vital factor: emotions. No wonder then, that happiness is the main driver for social media sharing,” she writes.

millennials 40

millennials Social Media Content Maine 40

Slice-Works

MAY 8, 2014

So many of the organizations we talk to want to skip the goals, objectives and strategies and get right to the tactics. This is especially true for social media. Our recommendation for social media is to pick 2-3 first and do them well for at least 6 months to a year before you add something or change things up.

Marketing 28

Marketing Social Media Video Content 28

The Hourglass Blog

AUGUST 28, 2010

Heres part three of the "innovation for associations" white paper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. Social Media. skip to main | skip to sidebar. Saturday, August 28, 2010. Association Advantages for Innovation. Posted by Eric Lanke.

Innovation 40

Innovation Wisconsin Case Study millennials 40

Vanguard Tech

JULY 30, 2012

I quickly realized I wouldn’t need to drown my sorrows so I put down the (unopened) bottle of Jack Daniels, gathered my composure and remembered this: I had just returned from vacation and had been off social media. white papers). Ray van Hilst is Director of Client Strategy and Marketing at Vanguard Technology.

Course 70

Course Analysis Content Tools 70

Slice-Works

JULY 24, 2014

White Paper Download >> Offer of Free Webinar >> Offer of Free Trial. An analysis of your key communications assets (including website, social media and other communications. —A Use these CTA’s as templates for building other effective CTA campaigns. Be strategic as you put together your network of CTA’s.

Social Media 28

Social Media Video Tools Marketing 28

The Hourglass Blog

NOVEMBER 26, 2010

First of all, our white paper on association innovation is nearly finished. Ive posted draft excerpts of the white paper here on Hourglass ( here , here and here ), but we hope the final version will have much broader dissemination within the association community. Social Media. Innovation. Leadership.

Innovation 40

Innovation millennials Social Media Committee 40

GrowthZone

JULY 26, 2018

sell memberships) maximizing your organization’s social media and digital marketing efforts. Social media is no different. The social media activities you have completed so far are similar to a single person going to a church social, nightclub, or community festival. So, you want to make money (a.k.a,

Social Media 74

Social Media Proposal Content Marketing 74

Association Adviser

JUNE 18, 2013

In terms of our styles, we’re both very passionate and strategic, but dad’s the big dreamer, focused primarily on strategy at this stage of his career. I’m more on operations—helping turn our strategy into action. AA: Do you have any special strategies for recruiting and retaining younger members of the profession?

Texas 60

Texas Austin Social Media Recruiting 60