High Context

FEBRUARY 27, 2009

Thoughts On Strategy: If you can’t innovate now… If you are unable to innovate your web presence now you never will. Can social media be applied to your core strategies? This session will zero in on topics such as: How you can use social media to engage with members anywhere online, not just on your own site.

Strategy 40

Strategy Report Social Media Revenue 40

The Hourglass Blog

AUGUST 28, 2010

Heres part three of the "innovation for associations" white paper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. skip to main | skip to sidebar. Saturday, August 28, 2010. Association Advantages for Innovation. Not in reality! Do you have any thoughts in this regard?

Innovation 40

Innovation Wisconsin Case Study millennials 40

Association Adviser

JUNE 18, 2013

In terms of our styles, we’re both very passionate and strategic, but dad’s the big dreamer, focused primarily on strategy at this stage of his career. I’m more on operations—helping turn our strategy into action. AA: Do you have any special strategies for recruiting and retaining younger members of the profession?

Texas 60

Texas Austin Social Media Recruiting 60

Vanguard Tech

JULY 30, 2012

I quickly realized I wouldn’t need to drown my sorrows so I put down the (unopened) bottle of Jack Daniels, gathered my composure and remembered this: I had just returned from vacation and had been off social media. Thought Leadership = number of referring sites. white papers). OF COURSE my score went down.

Course 70

Course Analysis Content Tools 70

The Hourglass Blog

NOVEMBER 26, 2010

First of all, our white paper on association innovation is nearly finished. Ive posted draft excerpts of the white paper here on Hourglass ( here , here and here ), but we hope the final version will have much broader dissemination within the association community. Leadership. Leadership Potential of GenX.

Innovation 40

Innovation millennials Social Media Committee 40

Beth Kanter

NOVEMBER 15, 2012

When an organization leader – non-profit or otherwise – has a hierarchal outlook in which he or she sits at the top of an organization disseminating information to its employees and community, using social media to build a personal brand can be perceived as self-serving and even competitive with the higher purpose of the non-profit.

Los Angeles 28

Los Angeles Social Media New York California 28

Reid All About it

DECEMBER 2, 2022

Tough leadership decisions. Explore effective questioning, how to start being wrong without defensiveness, strategies to avoid falling into groupthink, and tips to ask thoughtful, even difficult, follow-up questions. How to Drive Pipeline with an On-Demand Webinar Strategy. More info/register. Host: Fridays@4. Tue 12/6 at 2 p.m.

Tips 41

Tips Video Content Marketing 41

The Hourglass Blog

JULY 17, 2010

By examining how innovation is successfully employed by the organizations profiled we hope to identify practical strategies for applying innovation in the association environment. Weve now examined enough case studies where we feel ready to start writing a "white paper" on innovation for the association community. Leadership.

Innovation 40

Innovation Case Study millennials Leadership 40

The Hourglass Blog

JANUARY 31, 2011

Through these posts Hourglass readers got a sneak peek at the Innovation for Associations white paper we authored ( here , here and here ) and the assessment tool we developed for association executives to use in determining the innovation readiness of their associations ( here , here and here ). Leadership. Social Media.

Innovation 40

Innovation Wisconsin millennials Leadership 40

SCD Group

AUGUST 13, 2012

At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age. 4 Increase member engagement with your social media tools by providing hands on training and support at your annual meeting. Strategy | Content | Discovery.

Tips 40

Tips Marketing Social Media Tools 40

Association Subculture

SEPTEMBER 28, 2009

I navigated a world of suits and Dilbert-esque arguments over policies, procedures and white papers. The magical world of social media accelerated the hunt. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. leadership. (9). social media. (3).

Association Management 100

Association Management San Diego Social Media United States 100

The Hourglass Blog

DECEMBER 14, 2010

The principles of innovation in the WSAE white paper on Innovation for Associations talk about the need to make sure the top leadership of your association embraces a culture of innovation. Leadership. Leadership Potential of GenX. Social Media. Generation Jones. Generational Change in Sports.

Innovation 40

Innovation millennials Leadership Process 40

The Hourglass Blog

MARCH 27, 2011

With that as his context, in this post he rips into traditional mechanisms of marketing, espousing a new strategy for engaging with customers, something he calls "listening up." The WSAE white paper on innovation talks about the need to understand the mind of your community. Leadership. Leadership Potential of GenX.

Innovation 40

Innovation millennials Leadership Social Media 40

SCD Group

AUGUST 12, 2012

In fact, I’ve heard it said that content is the currency of Social Media. ” Images, text, video, audio, animation and illustration assets can all be reshaped, stretched, mashed up and rendered anew across blogs, websites, video channels, eBooks, white papers, tradeshow displays and more ( see 42 ideas for using content ).

Content 40

Content Columbus Ohio eBook 40

SCD Group

AUGUST 6, 2012

Are American Companies (associations) Headed for a Succession Crisis White Paper (19 pages) by Sarah Sladek and Bob LaBombard via Affiniscape The quick answer is Yes! Strategy | Content | Discovery. Social Media & Internet have replaced 2 of top 3 r. LinkedIn Promotes Association’s Leadership Positio.

Content 40

Content Tips Analysis America 40

SCD Group

JULY 30, 2012

Here are 7 articles that help associations and nonprofit organizations build content marketing capacity that helps extend their thought leadership, advance their profession/industry and add member value. Social media are tools. Strategy | Content | Discovery. Association Strategy: Hire Slower, Fire Faster.

Content 40

Content Columbus Marketing Ohio 40

Reid All About it

DECEMBER 10, 2021

They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital. At Strategy+Business, Elizabeth Doty says great teams build a habit of continuously improving their meetings by taking a moment to reflect on the meeting before it’s over.

Chicago 195

Chicago Social Media Education Recruiting 195

Association Adviser

OCTOBER 13, 2016

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. Jill Andreu, Naylor Association Solutions.

Revenue 60

Revenue St. Louis Price Cost 60

The Hourglass Blog

MAY 26, 2011

The WSAE white paper on innovation calls this understanding the mind of your community. Leadership. Leadership Potential of GenX. Social Media. Association Innovation as Brand Strategy. Generation Jones. Generational Change in Sports. GenX Perspectives. Governance. Innovation. Management. Membership.

Innovation 40

Innovation millennials Case Study Social Media 40

Nimble AMS

JULY 22, 2022

As an association, you have an opportunity to develop thought leadership content, building organization awareness, and credibility , while also meeting your members’ content needs. When you develop quality thought leadership content, you position yourself as an industry leader in insights and information. Members want more content.

Content 126

Content Marketing How To LMS 126

Membership Marketing

OCTOBER 10, 2011

There is no "silver bullet" - direct mail, email, social media, events, member get a member. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate. I need to use direct mail, email, telemarketing and social media for each campaign.

Marketing 40

Marketing Survey Social Media Price 40

Membership Marketing

AUGUST 11, 2010

This year I will be attending the ASAE & the Center for Association Leadership Annual Meeting & Exposition in Los Angeles, CA. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Social Media. (5). Social Networking. (6).

Los Angeles 40

Los Angeles Marketing CA Price 40

Slice-Works

FEBRUARY 6, 2014

Content marketing is not an infomercial and it is also not dead or a dying strategy. Do they read articles or white papers more than email? Do certain personas prefer traditional print media over electronic sources? leadership, industry expert, customer, member, etc.)? Polly Karpowicz.

Content 28

Content Social Media Marketing Review 28

Membership Marketing

JUNE 17, 2010

Labels: Growing Membership , Growth Characteristics , Growth Strategy. This causes members to start looking for new leadership elsewhere. Chan Kim and Renee Mauborgne made a very similar point in their excellent book, Blue Ocean Strategy. ”(See my September 7, 2009 post: A Blue Ocean Strategy for Membership Marketing).

Organization 40

Organization Price Survey Recruiting 40

Membership Marketing

FEBRUARY 5, 2010

For the organizations are mostly reflections of the leaderships' thoughts. But I agree that data seems to indicate that continued engagement with the market in tough economic times appears to be a productive strategy. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Social Media. (5).

How To 40

How To Analysis Price Survey 40

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. The low rating of social media is most likely attributed to the type of platform the association is using for social engagement.

Member Engagement 60

Member Engagement Products America Marketing 60

Association Adviser

JULY 13, 2016

Characteristics of a good partner should include industry expertise, honesty, integrity, flexibility and thought leadership. Areas to outsource can include anything that involves creating content, such as: White papers, eBooks and infographics. Social media. When is it time to consider outsourcing? Why outsource?

Content 60

Content eBook Communications Social Media 60

Membership Marketing

APRIL 6, 2012

But it sounds like they can also add a layer of complexity if there is not clear coordination, leadership, and a clear vision. News on Social Media and Membership Marketing. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Social Media.

Survey 40

Survey Price Report Marketing 40

Association Subculture

DECEMBER 2, 2009

Management book after study after thesis after white paper on leadership has never even come close to detailing what an organization could or should be like the fiction of Star Trek does. Labels: association , governance , leadership , movies , staff. Several books have been written on leadership lessons from Star Trek.

Leadership 100

Leadership Course Conference United States 100

The Hourglass Blog

JANUARY 21, 2011

That’s what the WSAE Task Force on Innovation concluded in its white paper, and that’s why WSAE has decided to launch an online community (formal announcement coming soon) where crowd-sourced discussions can take place—discussions focused on identifying successful strategies for overcoming barriers in these three areas.

Innovation 40

Innovation millennials Leadership Resources 40

Membership Marketing

NOVEMBER 8, 2010

Remembering that 80% will not be active members, 20% will be active participants and 10% will take on leadership roles. You have to be agile enough to change your strategy, approach or messaging quickly. Using Social Media to Recruit Staff. Cost of Wrong Strategy. (8). growth strategies. (4). Its not easy.

Marketing 40

Marketing Recruiting Recruitment Survey 40