Association Adviser

JULY 13, 2016

Outsourcing content can also be a practical option if your association’s bottom line is in question. However, the right time to outsource depends on a variety of factors, so it’s a good idea to start by comprehensively assessing your association’s needs. Associations also face unique communication challenges according to their size.

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Socious

DECEMBER 19, 2016

So don’t start redesigning your website until you’ve evaluated these five redesign components and how they will impact your association’s growth, strategies, and members. 5 Crucial Factors in an Association Website Redesign. Referrals – outside websites linking to your association. Factor #1) Goal. Website copy.

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Membership Marketing

APRIL 9, 2010

Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. The Correlation of Social Media Usage and Membership Growth. First of all, there has been an explosion of the use of social media in associations.

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Fonteva

SEPTEMBER 19, 2019

However, as your association continues to grow, consider reviewing your software and upgrading to a more fleshed out and robust association management software (AMS) system to help manage the increase of data. Make online processes and data management easy for everyone by selecting the right AMS system for you.

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The Hourglass Blog

AUGUST 28, 2010

Association Advantages for Innovation. Heres part three of the "innovation for associations" white paper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. Association Management. skip to main | skip to sidebar. Saturday, August 28, 2010.

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The Hourglass Blog

NOVEMBER 26, 2010

First of all, our white paper on association innovation is nearly finished. Ive posted draft excerpts of the white paper here on Hourglass ( here , here and here ), but we hope the final version will have much broader dissemination within the association community. Association Management.

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Association Adviser

JUNE 18, 2013

I posted my resume in many, many places and finally landed a position as communications director for the Texas chapter of NAIFA (the National Association of Insurance and Financial Advisors). In terms of our styles, we’re both very passionate and strategic, but dad’s the big dreamer, focused primarily on strategy at this stage of his career.

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SCD Group

AUGUST 13, 2012

30 Marketing Tips for Associations: Highly Rated Ideas from ASAE12. At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age. Set up a “social media bar” during an annual meeting reception.

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SCD Group

AUGUST 12, 2012

In fact, I’ve heard it said that content is the currency of Social Media. ” Images, text, video, audio, animation and illustration assets can all be reshaped, stretched, mashed up and rendered anew across blogs, websites, video channels, eBooks, white papers, tradeshow displays and more ( see 42 ideas for using content ).

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The Hourglass Blog

JULY 17, 2010

By examining how innovation is successfully employed by the organizations profiled we hope to identify practical strategies for applying innovation in the association environment. Weve now examined enough case studies where we feel ready to start writing a "white paper" on innovation for the association community.

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SCD Group

AUGUST 6, 2012

Content management process. Are American Companies (associations) Headed for a Succession Crisis White Paper (19 pages) by Sarah Sladek and Bob LaBombard via Affiniscape The quick answer is Yes! Strategy | Content | Discovery. Does print still work for association marketing & Tune-up Your Association.

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The Hourglass Blog

JANUARY 31, 2011

Ive been blogging about my work with the Innovation Task Force of the Wisconsin Society of Association Executives for a while now. Part of what wed like to do is learn about the key strategic and tactical challenges associated with bringing innovation to your association and the hundreds of other associations in our community.

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The Hourglass Blog

MARCH 27, 2011

With that as his context, in this post he rips into traditional mechanisms of marketing, espousing a new strategy for engaging with customers, something he calls "listening up." And throughout, by simply substituting "members" for "customers" he provides a recipe for how association professionals can address the Catch-22 of innovation.

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Reid All About it

OCTOBER 18, 2019

Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. Learn how to effectively incorporate and manage the 4 C’s of engagement into your 2020 communications program. Host: Results Direct. CAE credit.

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The Hourglass Blog

DECEMBER 14, 2010

Thats an important lesson for any association executive interested in increasing the ability of their organization to generate and execute innovative ideas. Rather, a strategy to define innovation in terms understood and mechanisms relied upon by the current leadership culture could also make a difference. Association Management.

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The Hourglass Blog

MAY 26, 2011

Heres the relevant quote from Jeffs article: Associations must learn who their stakeholders are and what moves them as people, not just where they work or what products and services they buy. The WSAE white paper on innovation calls this understanding the mind of your community. Association Management. Management.

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SCD Group

JULY 30, 2012

Social media are tools. Company pages are a good way to provide content through status updates that link to white papers, articles, videos, eBooks, and other evidence of the organization’s thought leadership. Strategy | Content | Discovery. Are you engaging your association members 24/7? at 4:42 PM.

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The Hourglass Blog

JANUARY 21, 2011

That’s what the WSAE Task Force on Innovation concluded in its white paper, and that’s why WSAE has decided to launch an online community (formal announcement coming soon) where crowd-sourced discussions can take place—discussions focused on identifying successful strategies for overcoming barriers in these three areas.

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Nimble AMS

JULY 22, 2022

Consider sharing free or ungated content on your social media platforms and within your association’s virtual community to reach the most people and build organizational awareness. . Promoting ungated content on your social media platforms is an opportunity for thought leadership within your industry. .

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Slice-Works

FEBRUARY 6, 2014

Content marketing is not an infomercial and it is also not dead or a dying strategy. Do they read articles or white papers more than email? Do certain personas prefer traditional print media over electronic sources? One of the biggest challenges of content marketing is writing content that your audience values.

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Membership Marketing

APRIL 1, 2011

And if an organization suffers from the lack of a strategy or plan, then membership has been more likely to remain static. Finally, I hope this does not sound too negative, but there really is a lack of marketing expertise in a good number or associations. Associations Now. (8). Cost of Wrong Strategy. (8). White Paper.

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Association Subculture

DECEMBER 2, 2009

Management book after study after thesis after white paper on leadership has never even come close to detailing what an organization could or should be like the fiction of Star Trek does. Shelly kept up the fast pace by diving head-long into her career in the world of association management. management. (3).

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Membership Marketing

MARCH 14, 2011

Clearly, there are vastly different strategies between these two ends of the pricing spectrum. So how does one go about building a pricing strategy? A book that does a good job explaining the value-based pricing strategy is The 1% Windfall : How Successful Companies Use Price to Profit and Grow. Associations Now. (8).

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Membership Marketing

MARCH 11, 2010

Labels: Growth Strategy , Membership Acquisition. In these tough times associations have looked to improve their efficiency and do more with less. Associations Now. (8). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Social Media. (5).

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GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community?

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