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Association Brain Food: 4.19.24

Reid All About it

Joanna Pineda of Matrix Group International recaps a discussion she had with two association execs about shoring up trust. AI for associations. Dean West shares lessons from his 25 years of leading Association Laboratory. And, unlike social media channels, your association controls the app. to 3:30 p.m.

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The Content Marketing Strategy for Associations

Multiview

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content.

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Run Your Next Dues Renewal Effort Like a Fundraising Campaign

Eric Lanke

Spark Consulting is out with another white paper -- this one on what associations can learn about relationship building, campaign management, and attracting Millennials from charitable fundraising organizations. It's another thought-provoking read for association CEOs.

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5 myths to avoid when marketing for associations

MultiBriefs

The International Foodservice Manufacturers Association is just one example of a B2B association using content marketing successfully. The IFMA's website is stocked with white papers, educational materials, and tools to show prospective members the value of joining.

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“NO vendors, please.”

Reid All About it

Every day in my association’s online community, people reach out to fellow members to ask questions or request guidance. Today I saw someone ask for examples of associations that have had proven success with social media. At the bottom of her request for help, she added three words – “NO vendors, please.”. They’re smart.

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AMS vs CRM: What is Best for Your Association

MemberClicks

If your mind draws a blank when hearing the terms Customer Relationship Management System (CRM) or Association Management Software (AMS), you’re not alone. This is especially true when describing their roles and defining their differences in terms of what they offer a company or an association.

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Association Management Gen Xer Meme - Right Here, Right Now

Association Subculture

Association Management Gen Xer Meme - Right Here, Right Now. I was recently tagged in Maddie Grants Social Fish Xer Meme and am happy to have been invited to play. I navigated a world of suits and Dilbert-esque arguments over policies, procedures and white papers. skip to main | skip to sidebar. But now.now.Im