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Association Brain Food: 4.19.24

Reid All About it

Joanna Pineda of Matrix Group International recaps a discussion she had with two association execs about shoring up trust. AI for associations. Dean West shares lessons from his 25 years of leading Association Laboratory. And, unlike social media channels, your association controls the app. to 3:30 p.m.

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The Content Marketing Strategy for Associations

Multiview

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content.

Content 52
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5 myths to avoid when marketing for associations

MultiBriefs

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy.

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Association Marketers Choose Ca$h to Power Membership Marketing

Association Adviser

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 61
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Build a Journey to Yes Using Marketing Automation

.orgCommunity

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. Mine the invaluable data in your association management system. Don’t forget social media.

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AMS vs CRM: What is Best for Your Association

MemberClicks

If your mind draws a blank when hearing the terms Customer Relationship Management System (CRM) or Association Management Software (AMS), you’re not alone. This is especially true when describing their roles and defining their differences in terms of what they offer a company or an association.

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Unclogging Your Blog

YourMembership

Membership Software Association Management Software. Associations. Corporate + Social. Management Team. January 16th, 2012 | Posted in Social Media and Business Trends. Your (potential) audience wants to get to know you a little better and that just can’t be done through white papers.

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