Wild Apricot

MARCH 7, 2011

Here are three free resources that offer food for thought for membership and non-profit organizations in your marketing efforts. read more ). read more ).

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Resources Marketing Content Communications 150

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 62

CA Marketing eBook Tools 62

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

Education 256

Education New Hampshire Tips Technology 256

Vanguard Tech

JUNE 27, 2013

Today’s guest post is written by Reina Munsch, Senior Director of Marketing at the American Pharmacists Association. There are many ways to market your association beyond traditional media. Start with your database and define your market segments. Many of the vendors you work with develop white papers and webinars.

Marketing 70

Marketing Newsletter Social Media Content 70

Membership Marketing

MARCH 8, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Fundraising with Social Media. Labels: Social Media. There is no doubt that social media efforts can be a challenge.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

APRIL 12, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. News on Social Media and Membership Marketing. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

Social Media 40

Social Media Marketing Price Survey 40

Thanks For Playing

JANUARY 30, 2013

Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). Does your association need social media training? Content marketing is all the rage, which makes it even more important to do it WELL.

Social Media 150

Social Media Review Innovation Survey 150

Arc 3 Communications

JULY 15, 2021

From there you can make sure all of the marketing and content you are putting out is fine tuned to helping to reach those goals. E-mail newsletters, blog posts, articles, white papers, and social media updates are all content examples that you can use to bring people to your healthcare location.

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Content Strategy Social Media Newsletter 52

Association Adviser

JUNE 27, 2018

Or, maybe we posted it on social media and some members don’t really do the Twitter thing. You can use blog posts, extracts from white papers or research that you may produce. We may take a white paper and turn it into a podcast. We now do this for most of our events as a standard practice. Re-format it.

Content 69

Content Library Social Media Resources 69

Reid All About it

AUGUST 2, 2011

Mike Stelzner wrote about eight ways to do just that on Social Media Examiner. Bob Leonard shares good basic advice on how to repurpose content you already have – speeches, white papers and sales presentations. If you write about social media, you might wonder how to spell some of its newfangled lingo.

Social Media 150

Social Media Content Products Marketing 150

Membership Marketing

JULY 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

NOVEMBER 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Using Social Media to Recruit Staff. Labels: Social Media. Membership Marketing Benchmarking Report.

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Associations Now

OCTOBER 10, 2019

This time they spend seven minutes scanning a white paper. For a new marketing approach, try bringing together your email and social media strategies, says Kayla Carmicheal on HubSpot. Once you have them hooked, you can ease them into your long-form content. “In Healthy Events. Other Links of Note.

Social Media 85

Social Media Content Examples Communications 85

Mariner Management

JUNE 30, 2021

CAE, is a chief strategist with a primary focus on membership, marketing and communications. Her work has been wide-ranging though, including corporate sponsorship and fundraising, technology planning and implementation, social media and internet strategy, budgeting, volunteer management, publications, and governance.

Maine 62

Maine Technology Social Media Strategy 62

SCD Group

MARCH 29, 2015

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Several years ago, during a marketing committee call of one of my clients, the committee struggled with where to get a list of chief medical officers for a marketing campaign. Can we set up a call? What time works best next week?”

Marketing 40

Marketing Strategy Email Marketing Sample 40

Association Success

NOVEMBER 26, 2018

The marketing department broke each section down into one to two sentences. Once we had the simplified version of the document, we broke it down further into one-page white papers for each policy. The first video got 200 views in a week and our members were sharing them on social media. It took two years.

Communications 68

Communications Committee Video Content 68

Beth Kanter

SEPTEMBER 4, 2012

or on a larger scale, ”What if our organization finds itself in the center of a social media backlash ?” ” It requires more than having a social media policy in place, although that is the first step no doubt. Does your organization have a social media work flow? How did you develop it?

Social Media 28

Social Media Class Team Examples 28

Jamie Notter

AUGUST 5, 2014

Elizabeth Engel and Peter Houstle wrote an outstanding white paper earlier this year that provides a great map of the different aspects you will need to keep in mind if you want to get serious about data ( free download ). Okay, first off, you’re surveying people who came to a conference that was marketed primarily via email.

Social Media 70

Social Media Survey Analysis Leadership 70

Associations Now

FEBRUARY 19, 2016

A new white paper says that meeting planners and marketers can apply Maslow’s Hierarchy of Needs to engage attendees on a deeper level. They are, according to a new white paper from brand experience agency Freeman XP. They are, according to a new white paper from brand experience agency Freeman XP.

Social Media 40

Social Media Content Tools Marketing 40

YourMembership

JANUARY 16, 2012

January 16th, 2012 | Posted in Social Media and Business Trends. Your (potential) audience wants to get to know you a little better and that just can’t be done through white papers. Smith is the Director, Inbound Marketing at YourMembership.com. Social Media and Business Trends. They give up.

Software 150

Software Social Media Price Video 150

Slice-Works

MAY 8, 2014

With plenty of thinking time as I moved things around, my mind wandered to consider how some of the principles I’ve learned about gardening over the years is amazingly applicable to marketing as well. This is especially true for social media. Your marketing plan needs to be tied to your strategic plan.

Marketing 28

Marketing Social Media Video Content 28

Associations Now

APRIL 5, 2017

If you’re a frequent social media user, you probably follow those hashtags that pop up in your Twitter or Facebook feed. Often volunteering is one of the “stickiest bonds” that an association can have with its members, says Peggy Hoffman, CAE, president of Mariner Management and Marketing. Micro jobs.

Member Engagement 99

Member Engagement Committee Review Project 99

Membership Marketing

DECEMBER 30, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Must-Have Membership Marketing Tools. • Free download of the 2011 Membership Marketing Benchmarking Report. Tony Rossell.

Tools 40

Tools Marketing Price Report 40

MemberClicks

MARCH 15, 2024

A CRM that is well-designed and utilized will ensure you capture all lead details from all your various channels, including emails, social media, and lead magnets. In other words, you can also use it to automate workflow, the sales department, marketing, and customer support, among other processes.

Software 52

Software System Association Management Communications 52

Membership Marketing

MARCH 27, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Helpful Membership Marketing and Management Resources. Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 9, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. ASAE Marketing, Membership & Communications Conference. Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

JULY 17, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. Speaking Engagements.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

APRIL 9, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The Correlation of Social Media Usage and Membership Growth. Speaking Engagements. Speaking Engagements. Speaking Engagements.

Social Media 40

Social Media Survey Report Case Study 40

Membership Marketing

MARCH 12, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Updated Membership Marketing Tracking Dashboard. Labels: Data Analytics , Membership Marketing Formulas. Speaking Engagements.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JULY 26, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Yes Marketing Works. For marketers, the challenge comes when you do not have a marketing history on which to build your projections.

Marketing 40

Marketing Project Price Survey 40

Membership Marketing

DECEMBER 12, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing News You can Use. • Director of Membership and Marketing at national membership organization.

Marketing 40

Marketing Class Miami Price 40

Membership Marketing

SEPTEMBER 13, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 2011 Membership Marketing Benchmarking Report Now Available as a Free Download. Membership Marketing Benchmarking Report.

Marketing 40

Marketing Price Report Survey 40

Tom Morrison

OCTOBER 22, 2009

So Why Social Media for Your Association? Pick the right social network partner. There are numerous providers of social networking platforms. Work with your marketing and membership teams, in conjunction with your provider, to have a coordinated strategy to “launch” your social network.

Social Media 40

Social Media Jacksonville Library Content 40

Membership Marketing

APRIL 4, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Fast Facts from the 2012 Membership Marketing Benchmarking Report. Membership Marketing Benchmarking Report. Speaking Engagements.

Report 40

Report Marketing Price Survey 40

Off Stage

SEPTEMBER 22, 2010

For an information junkie like me, White Papers are the greatest thing since encyclopedias. One of the companies whose white papers I’ve appreciated (and cited in previous articles) is the Wav Group, which offers white papers on real estate technology trends. suggests this white paper from WAV.

Analysis 40

Analysis Social Media Report Products 40

Membership Marketing

NOVEMBER 1, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. That’s why subscriber conversion is one of the most important metrics that impacts marketing ROI.” Speaking Engagements.

Tools 40

Tools Marketing Recruiting Recruitment 40

Association Adviser

DECEMBER 10, 2013

As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. Attempting to measure social media. As social media eats more into marketing time and money, associations (and everyone else) are going to want to measure its impact better.

millennials 60

millennials Social Media Price Review 60