Marketing millennials Social Media White Paper 
Reid All About it
MARCH 1, 2024
When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.
Association Adviser
DECEMBER 10, 2013
As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. Millennials (and most others) are not impressed by gimmicks, so a true customization of the membership experience is one of the few appropriate responses to this concern.
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Slice-Works
MAY 8, 2014
With plenty of thinking time as I moved things around, my mind wandered to consider how some of the principles I’ve learned about gardening over the years is amazingly applicable to marketing as well. This is especially true for social media. Your marketing plan needs to be tied to your strategic plan.
The Hourglass Blog
NOVEMBER 26, 2010
First of all, our white paper on association innovation is nearly finished. Ive posted draft excerpts of the white paper here on Hourglass ( here , here and here ), but we hope the final version will have much broader dissemination within the association community. Developing Millennial Leaders. Millennials.
The Hourglass Blog
AUGUST 28, 2010
Heres part three of the "innovation for associations" white paper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. Developing Millennial Leaders. Millennials. Social Media. skip to main | skip to sidebar. Saturday, August 28, 2010. at 8:22 PM.
The Hourglass Blog
JULY 29, 2010
In one of my last posts I shared the principles of innovation weve drafted as part of the "innovation for associations" white paper being written by the WSAE Innovation Task Force. Im sharing the draft pieces of the white paper here on Hourglass to hopefully get some feedback from a broader cross-section of the association world.
The Hourglass Blog
SEPTEMBER 5, 2011
Developing Millennial Leaders. Millennials. Social Media. Millennials Are the New Slackers. Funny how people and ideas are connected, isn’t it?" Communication. Encore Careers. For-Profit vs. Non-Profit. Generation Basics. Generation Jones. Generational Change in Sports. GenX Perspectives. Governance.
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