Remove Association Management Remove Recruiting Remove Social Media Remove White Paper
article thumbnail

Build a Journey to Yes Using Marketing Automation

.orgCommunity

Do you need to: Recruit new members to broaden your base. You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. Mine the invaluable data in your association management system. Don’t forget social media. The goal might seem obvious.

article thumbnail

The Correlation of Social Media Usage and Membership Growth

Membership Marketing

Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. The Correlation of Social Media Usage and Membership Growth. First of all, there has been an explosion of the use of social media in associations.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

From the Corner Office: Christopher Williston, IBAT

Association Adviser

I posted my resume in many, many places and finally landed a position as communications director for the Texas chapter of NAIFA (the National Association of Insurance and Financial Advisors). AA: Do you have any special strategies for recruiting and retaining younger members of the profession? CW: Rule No. 1:Keep work at work.

Texas 60
article thumbnail

SCD Group: Why Content is Gold for Associations & Nonprofits

SCD Group

In fact, I’ve heard it said that content is the currency of Social Media. ” Images, text, video, audio, animation and illustration assets can all be reshaped, stretched, mashed up and rendered anew across blogs, websites, video channels, eBooks, white papers, tradeshow displays and more ( see 42 ideas for using content ).

Content 40
article thumbnail

How to enhance free, gated, and paid content in your content marketing model

Nimble AMS

Consider sharing free or ungated content on your social media platforms and within your association’s virtual community to reach the most people and build organizational awareness. . With ungated content, you’ll have a wider reach with non-members, creating more marketing opportunities for membership recruitment.

Content 126
article thumbnail

Association Brain Food Weekly: 10.18.19

Reid All About it

Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. Association Ethics Toolkit & Happy Hour (McLean VA). Location: Alexandria VA. Host: Results Direct. Tue 10/22 at 12:30 p.m. CAE credit. 1 CAE credit.

article thumbnail

Membership Marketing Blog: What are the Biggest Impediments to.

Membership Marketing

However, there may be hope for membership growth even if an organization is faced with insufficient staff, market saturation, an inadequate association management database, or inadequate research to understand the market they serve as the biggest challenges. Unleash the Power of Market Testing in your Membership Recruitment.