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The Content Marketing Strategy for Associations

Multiview

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content.

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5 myths to avoid when marketing for associations

MultiBriefs

The International Foodservice Manufacturers Association is just one example of a B2B association using content marketing successfully. The IFMA's website is stocked with white papers, educational materials, and tools to show prospective members the value of joining.

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Association Management Gen Xer Meme - Right Here, Right Now

Association Subculture

Association Management Gen Xer Meme - Right Here, Right Now. I was recently tagged in Maddie Grants Social Fish Xer Meme and am happy to have been invited to play. I navigated a world of suits and Dilbert-esque arguments over policies, procedures and white papers. skip to main | skip to sidebar. But now.now.Im

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A 360-Degree View of Outsourcing Content Management

Association Adviser

Outsourcing allows your association to focus its time, attention and resources on its core activities and spend time setting new goals. Characteristics of a good partner should include industry expertise, honesty, integrity, flexibility and thought leadership. Social media. When is it time to consider outsourcing?

Content 60
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Riding the WAV: Useful Whitepapers for AEs and Brokers : Off Stage

Off Stage

For an information junkie like me, White Papers are the greatest thing since encyclopedias. One of the companies whose white papers I’ve appreciated (and cited in previous articles) is the Wav Group, which offers white papers on real estate technology trends. suggests this white paper from WAV.

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Transparency in Association Management : Off Stage

Off Stage

20, 2009 - Transparency in Association Management. and the accompanying issues are affecting government policy and workings, and – by extension – what lessons we, as association managers, can learn from what’s happening in Washington. 22g5rgdg5n. Here’s an excerp t: Transparency can be valuable.

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The Hourglass Blog: Association Advantages for Innovation

The Hourglass Blog

Association Advantages for Innovation. Heres part three of the "innovation for associations" white paper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. Association Management. Leadership. Leadership Potential of GenX.