Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members.

Revenue 40

Revenue Discount Directory Price 40

Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.

Strategy 40

Strategy How To Marketing Price 40

High Context

FEBRUARY 27, 2009

Thoughts On Strategy: If you can’t innovate now… If you are unable to innovate your web presence now you never will. The economy is hitting meeting revenue hard in some sectors while programs such as certifications and distance learning are booming for the same organizations. Subscribe to receive via e-mail.

Strategy 40

Strategy Report Social Media Revenue 40

Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. What Strategy Leads to Membership Growth? Cost of Wrong Strategy. (8).

Strategy 40

Strategy Marketing Price Survey 40

Membership Marketing

JANUARY 19, 2012

Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1).

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

DECEMBER 30, 2011

. • Formulas to determine membership renewal rates, average tenure of a member, lifetime value, and maximum acquisition cost. Labels: Marketing Planning , White Paper. How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. Cost of Wrong Strategy. (8). Tony Rossell.

Tools 40

Tools Marketing Price Report 40

Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. Politicians know that just sending one letter or one phone call is not a strategy that will maximize voter turnout. Labels: Growth Strategy , Lifecycle , Membership Life Cycle , Membership Lifecycle. growth strategies. (4).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JANUARY 18, 2012

Before you determine if a response rate is good or bad, you need to understand the costs and the revenue associated with your membership (what cooking temperature is required). If the revenue associated with the response is very high, then even the lowest responding list might be economically productive. growth strategies. (4).

Marketing 40

Marketing Price Analysis Report 40

Membership Marketing

JUNE 20, 2012

The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17).

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

NOVEMBER 1, 2010

This information typically comes in the form of a free email newsletter or a white paper on an important topic of interest to visitors. Hey Tony, I think this strategy is a no-brainer. Personally I would love to write more white papers and you know I have plenty to say. Cost of Wrong Strategy. (8).

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

MARCH 9, 2012

• Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. • Maximum Acquisition Cost – Calculating the margin or potential profit that a member will produce for your organization and therefore how much can be spent to obtain a member. Cost of Wrong Strategy. (8).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

DECEMBER 12, 2011

How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). White Paper. (4). . ► March. (4). ► February.

Marketing 40

Marketing Class Miami Price 40

Membership Marketing

MAY 25, 2012

The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Non-Dues Revenue. (1).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

DECEMBER 8, 2009

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Case Study. (9). Data Analytics. (6).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

APRIL 4, 2012

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Case Study. (9). Data Analytics. (6).

Report 40

Report Marketing Price Survey 40

Membership Marketing

MARCH 27, 2012

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Case Study. (9). Data Analytics. (6).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Case Study. (9). Data Analytics. (6).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

JANUARY 26, 2012

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Case Study. (9). Data Analytics. (6).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

DECEMBER 13, 2010

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Case Study. (9). Data Analytics. (6).

Marketing 40

Marketing Baltimore Maryland Price 40

Membership Marketing

OCTOBER 20, 2011

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Case Study. (9). Data Analytics. (6).

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

OCTOBER 7, 2011

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Case Study. (9). Data Analytics. (6).

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

JUNE 18, 2012

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Case Study. (9). Data Analytics. (6).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

MARCH 11, 2010

The only option now for fiscal health is to grow revenue. VanBuskirk goes on to say, “If youre going to make a successful shift back into growth mode, you have to retool the organization for driving revenue vs. saving money. Resources, talent and priorities must flow toward revenue drivers.”2. growth strategies. (4).

Marketing 40

Marketing Price Survey Revenue 40

Membership Marketing

JULY 26, 2011

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Case Study. (9). Data Analytics. (6).

Marketing 40

Marketing Project Price Survey 40

Membership Marketing

JULY 5, 2011

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Case Study. (9). Data Analytics. (6).

Report 40

Report Survey Price Recruiting 40

Membership Marketing

APRIL 12, 2012

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Case Study. (9). Data Analytics. (6).

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

JULY 20, 2011

You might describe this as a “one to two” segmentation strategy. You might describe this as a “one to some” segmentation strategy. Many marketers describe this as a “one to one” marketing strategy. Segmentation can add to incremental costs for marketing or servicing a member.

Marketing 40

Marketing Price Survey Tools 40

Membership Marketing

MARCH 8, 2012

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Case Study. (9). Data Analytics. (6).

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

JUNE 5, 2012

This is known as a market expansion strategy. Each of these strategies has its strengths and weaknesses. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). White Paper. (4). Associations Now. (8).

Recruiting 40

Recruiting Recruitment Price Survey 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. Understanding the nuts and bolts of a recruitment strategy, with all of the components targeting a message, is always very good. Cost of Wrong Strategy. (8).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

OCTOBER 4, 2010

Pricing is a part of marketing and needs a strategy just like promotion and packaging. She shares some great examples from pricing strategies used by a number of associations related to membership, conference, and publications. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Price 40

Price Marketing How To Survey 40

Membership Marketing

MARCH 7, 2011

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Case Study. (9). Data Analytics. (6).

Sample 40

Sample Marketing Price Survey 40

Membership Marketing

FEBRUARY 16, 2011

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Case Study. (9). Data Analytics. (6).

Survey 40

Survey Marketing Price Analysis 40

Membership Marketing

JUNE 18, 2011

Its strategy is to package technology for use by businesses. Labels: Membership marketing strategy. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). White Paper. (4). Tony Rossell. Great post.

Marketing 40

Marketing Price Survey Products 40

Membership Marketing

NOVEMBER 14, 2011

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Case Study. (9). Data Analytics. (6).

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

DECEMBER 9, 2010

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Case Study. (9). Data Analytics. (6).

Analysis 40

Analysis Price Survey Virginia 40