Membership Marketing

JANUARY 19, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Membership Marketing Benchmarking Report.

Marketing 40

Marketing Cost Price Survey 40

.orgCommunity

OCTOBER 8, 2019

Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Scan the Market. In this excerpt from our book, Association 4.0—Positioning

Technology 40

Technology millennials Revenue System 40

Beth Kanter

AUGUST 19, 2013

We were part of an email thread with a small group of individuals offered input on community management systems and facilitator recruiting resources. The Netpreneur AdMarketing list , one of the longest running Internet marketing lists and still active, is an adventure of the Morino Institute. Customer service is really important.

Virginia 28

Virginia Recruiting Recruitment Project 28

Holly Duckworth

JUNE 23, 2014

Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. A few might ask me for what book I am taking on my vacation. Here is the 2014 Leadership Solutions International Summer recommended reading list.

Leadership 28

Leadership Recruiting Recruitment Price 28