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Context Is Everything: Online Communities

Beth Kanter

Highlights: April, 2002 Netpreneur AdMarketing discussion. Project management and success - Cliff Figallo has done a ton of stuff for some great companies including Cisco, the WELL, Electric Minds (Howard Rheingold), Social Media Today, AOL/GNN and Salon. Below are several takeaways and pointers from that conversation.

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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Social Media. (5). Social Networking. (6). Tony Rossell. My Background.