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Jeffrey Cufaude, Idea Architects: Five Lessons from the Road

Idea Architects

At the California and Nevada Credit Union Leagues Annual Meeting , Charlene Li reminded participants that social media is about relationships. When we get sloppy with words like strategy, vision, mission, diversity, and many others, we do a real disservice to the deep meaning and full potential they represent. Dec 2002 (6).

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Moderating Discussions in the Modern World

Association Adviser

I’m sure you’ve all heard the battle cry “join the conversation” in reference to participating on a social media channel. People, who work in the field, live and breathe strategy and implementation, and who want nothing more than to let others benefit from their experiences.

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Moneyball and Management Innovation

Jamie Notter

It’s written by Olivier Blanchard, author of the book Social Media ROI and the Brandbuilder blog. Olivier is talking more specifically about how companies are struggling to do social media well because they fundamentally misunderstand how the game has changed. Strategy Means Change. Social Media.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. Yet our research shows that very few associations— just 1 percent of respondents to our 2013 association benchmarking study—”embrace advertiser input when setting their content and communications strategy.”

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Context Is Everything: Online Communities

Beth Kanter

Highlights: April, 2002 Netpreneur AdMarketing discussion. Project management and success - Cliff Figallo has done a ton of stuff for some great companies including Cisco, the WELL, Electric Minds (Howard Rheingold), Social Media Today, AOL/GNN and Salon. Below are several takeaways and pointers from that conversation.

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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Social Media. (5). Social Networking. (6). Tony Rossell. at Thursday, January 19, 2012. Associations Now.

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The Importance of Getting Lots of Little Things Done Well Every Day

Association Adviser

Associations that distribute their career center’s jobs to other places on their website, their e-newsletter and/or their social media outlets are able to get the attention of the latent job seeker in ways that a commercial job board never can. AA: Is the resume with cover letter still essential for today’s job-seeker?