article thumbnail

Getting Married to Membership May Require Engagement First

Idea Architects

community that people value and that our organizations market. Dec 2011 (6). Nov 2011 (5). Oct 2011 (9). Sep 2011 (7). Aug 2011 (13). Jul 2011 (10). Jun 2011 (13). May 2011 (9). Apr 2011 (11). Mar 2011 (9). Feb 2011 (5). Jan 2011 (6). Oct 2003 (1).

article thumbnail

Political Black Swans: Ignore Them at Your Association’s Peril

Association Success

Beware of political risks when exploring new global markets. In 2003, widespread protest broke out around me in Azerbaijan, a country formerly part of the Soviet Union. The turkey problem was what caught most Middle East observers off-guard during the 2011 Arab Spring. But these are not enough for entering a market.

Georgia 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

need members and customers to pay a greater percentage of the real costs of a product or program so we can more accurately assess the market’s. Dec 2011 (6). Nov 2011 (5). Oct 2011 (9). Sep 2011 (7). Aug 2011 (13). Jul 2011 (10). Jun 2011 (13). May 2011 (9). Apr 2011 (11).

article thumbnail

Jeffrey Cufaude, Idea Architects: I Want ASAE to Fail. And You.

Idea Architects

In 2010 and 2011, a diverse cross-section of ASAE staff, volunteers, and members convened regularly as members of the Innovation Task Force. We are on the front lines of this dynamic in the association marketplace as we take on development of an online Network for the event marketing space. Dec 2011 (6). Nov 2011 (5).

article thumbnail

SCD Group: Does print still work for association marketing.

SCD Group

Does print still work for association marketing & communications? Here are some highlights of the story: “The catalog continues to open new doors and opportunity for us,” said Jim Wright, senior vice president of marketing at Express. homes last year, according to the Direct Marketing Association, and 89.6 million

article thumbnail

7 Readings for Association Executives

SCD Group

The Formula For Content Marketing Success: 1. In 1998, the average consumer saw 3,000 marketing messages per day. In 2011, there were over 1 trillion pages online. Google''s Eric Schmidt cites that “Every 2 days, we create as much information as we did from the dawn of civilization up until 2003.”. In 1946, the U.S.

Content 40
article thumbnail

Association Subculture: Why Being Anti-Indispensability is Pro.

Association Subculture

Thursday, January 6, 2011. Its marketing on steroids. Ive had my membership since 2003 or maybe 2004. 2 comments: Kevin Whorton, Whorton Marketing & Research. January 7, 2011 12:53 AM. January 7, 2011 7:45 AM. skip to main | skip to sidebar. Why Being Anti-Indispensability is Pro-Membership.