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Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. How did you come to work for an association?

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What fundraisers Need To Know About Next Era of Digital Technology

Beth Kanter

Are these aspects of the DNA from 2003 still the same? Communication. And, while automation has enabled early adopter fundraisers with the right database tools to pinpoint donor segments and customize communication, it is not the same thing as 1:1 engagement at scale. Fundraiser DNA. Creativity. Financial Skills.

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Digital Privacy Compliance for Nonprofits: The Big 3 Laws

Achieve

But with the increased importance of data to your strategies comes an increased responsibility to use data properly and respectfully, not to mention legally. Regulation #1: The CAN-SPAM Act The CAN-SPAM Act was passed into US law in 2003, and it protects consumers from receiving emails that they never agreed to receive.

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SCD Group: Does print still work for association marketing.

SCD Group

Does print still work for association marketing & communications? As you know by now, I’m an advocate of many of the new digital communications tools. “We see a strong future for the catalog, with this being one of many ways that we communicate with our customer.” Strategy | Content | Discovery.

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Association Brain Food Weekly: 3.13.20

Reid All About it

– Crisis Communications: Coronavirus Edition. Whether you intend to cancel your event or not, the coronavirus outbreak has made one thing abundantly clear: we need to be prepared to communicate to our meeting’s stakeholders. Learn how you can communicate effectively with or without a plan currently in place. 2 CMP credits.

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Association Brain Food Weekly: 3.6.20

Reid All About it

Recently, ACS embarked on a journey to better connect and build a community around study participants with the aim of increasing engagement and better delivering information to them. Get a comprehensive overview of the more effective strategies, tools, and techniques to help workers stay productive remotely. More info/register.

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Four Important Things We’ve Learned During Our First Year

Associations Now

Thinking of giving your content strategy a kick? When we took the show on the road to ASAE’s 2013 Annual Meeting & Expo in Atlanta, we got to try these tools and others in generating in-person, live coverage of the event. But it’s very much worth it. Try following these tips. Become More Urgent. Take advantage of that.

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