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Best of the Web: February 2013

Association Adviser

B2Community : Mobile SEO in 2013: 5 Things You Need to Know goo.gl/fb/bpwFz. With Facebook in 2004? March 6-9, 2013. American Hospital Association’s 2013 APRE Conference. April 3-6, 2013. May 29-31, 2013 ASAE 2012 Marketing Membership & Communications Conference. June 4-5, 2013.

Georgia 60
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Planning Your Nonprofit’s Capital Campaign: 4 Do's & Don'ts

Achieve

Clearly communicate your campaign’s objectives and how they align with your organization’s mission and long-term vision. She became a Certified Fundraising Executive (CFRE) in 2004 and received the ACFRE in 2013. Seek input on your preliminary campaign plans from leadership, discuss the purpose of your campaign, and more.

Project 52
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Five Lessons From One Association’s Challenging Year

Associations Now

Even so, the first firm Yoga Alliance selected out of the six that responded didn’t work out, and in September 2013—less than three months before launch—Karpel transferred the job to a consultant who oversees the project with a group of independent developers. billion in 2004 to $10.3 billion in 2012.)

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What Can Associations Learn From Corporate Content Marketers?

Associations Now

As part of its Campaign for Real Beauty, which features real women (not models) in commercials and print ads, the personal care products brand launched its “Real Beauty Sketches” in 2013. They all shared examples and lessons from for-profit content marketing strategies.

Content 40
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Need More Non-Dues Revenue?

Association Adviser

Tino Mantella, who has guided the Technology Association of Georgia (TAG) to a seven-fold increase in revenue and a 500-percent boost in membership since taking the helm in 2004 observed that “the more you can run like a business, the more you can impact the not-for-profit world.” Tino Martella, Technology Association of Georgia.

Revenue 60