Long Live Your Education Sessions: How To Repurpose, Reuse and Recoup Meeting Costs

Tom Morrison

By repurposing, repackaging and reusing content, it has enhanced our member engagement and increased our revenue per member from $1,500 in 2006 to $2,200 in 2013. That is 100 new members we did not have to recruit! Remember this… it is more cost effective to convince your current members to spend their money on meaningful programs than it is to recruit new members.

7 Best Practices for Membership Marketing


Body & Soul Fitness * really targets stay-at-home moms, so they knew cost and convenience would be primary drivers. One of the ways they keep down costs is by holding their classes in church facilities. I don’t know if there is a cost to rent the space or not. It’s also important to align your cost, membership value and member satisfaction to recruit and retain members. When I came back to the program in 2006, I no longer fit that category.

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Getting Married to Membership May Require Engagement First

Idea Architects

With many companies and nonprofits offering some degree of value under a freemium model , potential members and customers may only be more likely to invest in the cost of membership only after becoming involved in some of the benefits of joining organization. How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? Dec 2006 (3). Oct 2006 (1). Sep 2006 (4). Aug 2006 (3). Jul 2006 (2). Jun 2006 (6).

Association Brain Food Weekly: 7.21.17

Reid All About it

I can vouch that it’s led to incredible growth in his personal and professional network, as well as ideas that have contributed to creating over 1,500% growth in his association since he started attending Annual in 2006. Recognize the difference between soft and hard costs. Strong membership engagement efforts are key as associations have indicated it’s more expensive to recruit new members than to retain their current ones.

Auto-Renewal and Monthly Payments: The Perfect Mix?

Associations Now

times 12 months is $155.40; Wicks says the extra cost covers the additional administration to manage the monthly payments.). per month , in 2006 and had 19 percent of its professional members on the installment plan as of 2013. Automatic dues renewal is a trendy option for associations. I’ve had my doubts, but I’m seeing the light in the form of monthly membership dues. Maybe it’s because more and more of the bills I pay these days are electronic and automatic.

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7 Reasons Associations, Chapters AND Members Love Auto-Renewal Membership Plans

Chapter Chat

The initial cost of joining an association can seem like a formidable outlay of funds for many prospects. In 2006, the American Occupational Therapy Association (AOTA) was eager to increase its recruitment and retention of younger members. A survey told them young members considered the cost of dues a key barrier to joining. Is it time for your association to become part of the subscription economy?

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