Tom Morrison

JULY 30, 2014

You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Remember, maximizing your value proposition is directly tied to maximizing member engagement.

Member Engagement 40

Member Engagement Newsletter Cost Communications 40

Association Adviser

APRIL 16, 2013

Tino Mantella, who has guided the Technology Association of Georgia (TAG) to a seven-fold increase in revenue and a 500-percent boost in membership since taking the helm in 2004 observed that “the more you can run like a business, the more you can impact the not-for-profit world.” Improving revenue consistency and forecasting.

Revenue 60

Revenue Georgia Social Media Maryland 60

Potomac Core

OCTOBER 30, 2018

As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”. Since Members hire Industry advocacy and promotion, the most successful organizations know how important it is to stay aligned with the Industries they serve.

Industry 164

Industry Analysis Committee Team 164

Tom Morrison

JANUARY 15, 2014

There is a lack of innovation, seeking out member''s business needs, and listening for those things that could be huge drivers to member engagement, expanded revenues, and rising net worth. So don''t rule out interest income as a revenue source. That is another good question. Yes, I said interest income.

Revenue 40

Revenue Cost Leadership Member Engagement 40

Tom Morrison

SEPTEMBER 23, 2013

They have videos sitting in a closet. They are hosting conferences with no video camera in the room capturing what could be an incredible income stream for their association. All of the above are pieces to a new revenue model called, “Repurpose, Repackage, Reuse,” to selling knowledge to your members. That was huge!

Cost 40

Cost Education Handbook How To 40