Tom Morrison

JULY 30, 2014

You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Remember, maximizing your value proposition is directly tied to maximizing member engagement.

Member Engagement 40

Member Engagement Newsletter Cost Communications 40

Potomac Core

OCTOBER 30, 2018

As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”. This strategic approach will likely energize member engagement and attract and retain members, too.

Industry 164

Industry Analysis Committee Team 164

Tom Morrison

SEPTEMBER 23, 2013

They have videos sitting in a closet. They are hosting conferences with no video camera in the room capturing what could be an incredible income stream for their association. All of the above are pieces to a new revenue model called, “Repurpose, Repackage, Reuse,” to selling knowledge to your members. That was huge!

Cost 40

Cost Education Handbook How To 40

Tom Morrison

JANUARY 15, 2014

There is a lack of innovation, seeking out member''s business needs, and listening for those things that could be huge drivers to member engagement, expanded revenues, and rising net worth. Choosing to develop programs in areas that the association can do more effectively than the member can individually.

Revenue 40

Revenue Cost Leadership Member Engagement 40

The Hourglass Blog

SEPTEMBER 3, 2010

An association board says do X, and the executive director responds with, okay, that will require Y, with Y being some combination of staff time, money, and board member engagement. But board member engagement? Daring to Lead 2006. TED Talk Videos. Organizational Structure. Pretending GenX Doesnt Exist.

millennials 40

millennials Innovation Review Resources 40

Association Adviser

APRIL 16, 2013

” Webinars, virtual events and video. Many associations are now producing their own video content to drive traffic to their websites, to keep members engaged, and more recently to attract sponsorship dollars. . “Shocking, but unfortunately true,” laments Popper.

Revenue 60

Revenue Georgia Social Media Maryland 60