Tom Morrison

MAY 12, 2015

When your next strategic planning retreat takes place, will your board's focus revolve around being "issue driven" or "maximizing member engagement." They do nothing to draw in and "engage" members into the emotions of the association. Members continue to be just "dues paying" members and not "believers."

Member Engagement 40

Member Engagement Committee Revenue Conference 40

Tom Morrison

JULY 30, 2014

You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Remember, maximizing your value proposition is directly tied to maximizing member engagement.

Member Engagement 40

Member Engagement Newsletter Cost Communications 40

Association Adviser

APRIL 16, 2013

Tino Mantella, who has guided the Technology Association of Georgia (TAG) to a seven-fold increase in revenue and a 500-percent boost in membership since taking the helm in 2004 observed that “the more you can run like a business, the more you can impact the not-for-profit world.” Improving revenue consistency and forecasting.

Revenue 60

Revenue Georgia Social Media Maryland 60

Tom Morrison

JANUARY 15, 2014

There is a lack of innovation, seeking out member''s business needs, and listening for those things that could be huge drivers to member engagement, expanded revenues, and rising net worth. So don''t rule out interest income as a revenue source. That is another good question. Yes, I said interest income.

Revenue 40

Revenue Cost Leadership Member Engagement 40

Potomac Core

OCTOBER 30, 2018

Since Members hire Industry advocacy and promotion, the most successful organizations know how important it is to stay aligned with the Industries they serve. In 2006, a Grow Boating Initiative was launched to raise consumer awareness, connect the Industry with prospective boaters, and to enhance the Boating Experience.

Industry 164

Industry Analysis Committee Team 164

Reid All About it

JULY 21, 2017

I can vouch that it’s led to incredible growth in his personal and professional network, as well as ideas that have contributed to creating over 1,500% growth in his association since he started attending Annual in 2006. You’ll also get recommendations for Annual sessions and social events. Wed 7/26 at 8:30 a.m. – 1 CAE credit.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Tom Morrison

SEPTEMBER 23, 2013

All of the above are pieces to a new revenue model called, “Repurpose, Repackage, Reuse,” to selling knowledge to your members. By repurposing, repackaging and reusing content, it has enhanced our member engagement and increased our revenue per member from $1,500 in 2006 to $2,200 in 2013.

Cost 40

Cost Education Handbook How To 40