Tom Morrison

MAY 12, 2015

When your next strategic planning retreat takes place, will your board's focus revolve around being "issue driven" or "maximizing member engagement." They do nothing to draw in and "engage" members into the emotions of the association. Members continue to be just "dues paying" members and not "believers."

Member Engagement 40

Member Engagement Committee Revenue Conference 40

Tom Morrison

JULY 30, 2014

You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Remember, maximizing your value proposition is directly tied to maximizing member engagement.

Member Engagement 40

Member Engagement Newsletter Cost Communications 40

Potomac Core

OCTOBER 30, 2018

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. Organizations who embrace the mantra that Members hire Industry advocacy and promotion are doing well. This is helping the Industry position itself with its global customer base.

Industry 164

Industry Analysis Committee Team 164

Association Adviser

APRIL 16, 2013

Each program must support your overall strategy and mission, or it could have a negative impact on your membership and brand. A new report by Veris Consulting and Brittenford Systems identified five primary growth challenges cited by association CEOs: Rethinking revenue model and income generation. ” Tom Hood, MACPA.

Revenue 60

Revenue Georgia Social Media Maryland 60

Reid All About it

JULY 21, 2017

If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy. Learn about digital marketing strategies and techniques beyond email that power event growth and should be in every event marketers toolbox. Wed 7/26 at 8:30 a.m. – Wed 7/26 at 2 p.m.

Las Vegas 231

Las Vegas DC Mooc Nevada 231