Association Adviser

MAY 20, 2014

percent agree), member engagement/volunteering (43.4 ” Of course, no association executive would disagree with this set of social media goals: raising revenue, getting the word out, and encouraging members to attend meetings and contribute their time. percent agree); member recruitment (10.8

Social Media 60

Social Media Communications Content Strategy 60

Associations Now

OCTOBER 22, 2014

One of those associations is the Golf Course Superintendents Association of America. Scott Woodhead, CAE, director of member relations, says the association puts its proposed dues increases to a member vote every two years. .” of GCSAA’s member dues are paid by members’ employers.

Handbook 40

Handbook Proposal United States Sample 40

Membership Marketing

APRIL 1, 2011

Since forever, associations have overemphasized number of members as a metric. I'm not saying it should be ignored all together, but other metrics are much more important, such as member engagement, and how well you reach members in ways that affect how they conduct themselves. ► 2007. (51). Good Blogs.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

APRIL 10, 2012

Intuitively, we all know that members using the associations services is good, but seeing the statistics to support it highlights the critical nature in the membership lifecycle of member engagement. Of course, I agree that not all stakeholders will take advantage of every value offer made by their associations.

Products 40

Products Survey Social Media Price 40