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Is it Time to Recession-Proof Your Association?

Associations Now

Many leaders today have not really been tested in a downturn, whether the 2007 downturn, 9/11, the dotcom implosion, or many of the others that preceded those times,” tech executive F. But according to ASAE research during the last recession, member engagement in virtual-only meetings never cracked 10 percent. So, what to do?

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Strategic meeting audits: Leveraging data to improve ROI

Aaron Wolowiec

Has your organization’s meetings function experienced a year-over-year revenue decline – however slight – since the 2007 recession? As a CMP (certified meeting professional) preparation course facilitator, I’ll borrow a page from our participant reading materials: Identify event goals and objectives. Next, let’s identify step one.

Revenue 100
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How Can You Plan for Innovation?

Association Adviser

It took nearly seven years of research and development before Steve Jobs unveiled the original iPhone in January 2007. To keep innovation and your association’s work on behalf of members and your industry from stalling, an association should remain nimble in order to respond quickly to changes in the environment.

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Turn Your Social Media Goals Upside Down

Association Adviser

percent agree), member engagement/volunteering (43.4 ” Of course, no association executive would disagree with this set of social media goals: raising revenue, getting the word out, and encouraging members to attend meetings and contribute their time. Wiley 2011) and The Online Advertising Playbook (Wiley 2007).

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Membership Marketing Blog: What are the Biggest Impediments to.

Membership Marketing

Since forever, associations have overemphasized number of members as a metric. I'm not saying it should be ignored all together, but other metrics are much more important, such as member engagement, and how well you reach members in ways that affect how they conduct themselves. ► 2007. (51). Good Blogs.

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Product and Service Engagement Drives Membership Retention and

Membership Marketing

Intuitively, we all know that members using the associations services is good, but seeing the statistics to support it highlights the critical nature in the membership lifecycle of member engagement. Of course, I agree that not all stakeholders will take advantage of every value offer made by their associations.

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When Members Vote on Dues

Associations Now

One of those associations is the Golf Course Superintendents Association of America. Scott Woodhead, CAE, director of member relations, says the association puts its proposed dues increases to a member vote every two years. .” of GCSAA’s member dues are paid by members’ employers.