12 18 two-new-articles-on-the-site 2008 Related Topics 
Membership Marketing
NOVEMBER 4, 2010
Responses and effectiveness can be measured at each stage of the funnel: • What online ads, pay per click, or co-registration sites are the best sources for leads? • What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? Speaking Engagements. Speaking Engagements.
Membership Marketing
DECEMBER 10, 2009
A recent article by a reader and commenter of this blog, Darryl Walter, had some important insights that I wanted to share. The article focused on promoting an annual conference, but as we have discussed in previous posts the concepts of content, frequency and channels are applicable to most all marketing efforts. Speaking Engagements.
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AE on the Verge
MAY 31, 2009
The New York Times has article about testing marketing messages and images online, then revising, before launching an expensive media / ad campaign. I recently ran the same message with two different images on Facebook and there was VAST difference in volume of clicks. Consultants with Excellent Resources on their Sites.
AE on the Verge
AUGUST 29, 2009
A topic that I found interesting at two recent business dinners (which I brought up, thus the fact it happened twice) is whats on your bucket list. Consultants with Excellent Resources on their Sites. Matthew Ferrara - Tech Tips, Articles. 18 tips for association execs - picked up virtuall. ► 2008.
AE on the Verge
DECEMBER 2, 2010
New word: Thank-a-thon. I learned a new word: thank-a-thon. Last week, two association execs participating in a twitter chat used the term in reference to efforts to thank members. Consultants with Excellent Resources on their Sites. Matthew Ferrara - Tech Tips, Articles. AE on the Verge. 1 comment: David M.
AE on the Verge
DECEMBER 15, 2010
In walked two people who were seated at a table next to me, who I knew, but they did not know me. Consultants with Excellent Resources on their Sites. Matthew Ferrara - Tech Tips, Articles. AE on the Verge. Association management, meetings and mania. Wednesday, December 15, 2010. And it was a job interview. A job interview 2.
Membership Marketing
APRIL 9, 2010
• Article Submissions. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Speaking Engagements. Publications. Friday, April 9, 2010. The Push and Pull of Membership Recruitment. • Blogs.
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