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Association Brain Food: 2.24.23

Reid All About it

After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members. Learn about the ethical and legal considerations related to certification processes. No plan, no progress. More info/register.

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How An Integrated, Locally Relevant Marketing, Sales, and Member Service Strategy Drove Massive Growth

GlowGlobally

In 2008, MCI completed a research project for the government of Abu Dhabi. The results they achieved in their Middle East region showed significant improvement within 12 months of implementing their new strategy in 2011: Growth in certification candidates of over 90%. Challenges to Growth. Challenges to Growth.

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Membership Marketing Blog: Consumer Use of Email Declines, but.

Membership Marketing

In marketing, whether it be for membership recruitment and retention, conference attendance, participation in your certification program or whatever, the key analytic is cost per order. Unleash the Power of Market Testing in your Membership Recruitment. ► 2008. (82). Membership Recruitment. (4). 13). (1).

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Six Components to Building Your Membership Model

Membership Marketing

Others require multiple years of membership tied to an event like certification. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. ► 2008. (82).

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Product and Service Engagement Drives Membership Retention and

Membership Marketing

• Acquire or maintain a certification (22%). My firm offers a number of services ranging from survey research, to member recruitment, to member engagement, to renewals, to web design, to internet marketing, to list management. Unleash the Power of Market Testing in your Membership Recruitment. ► 2008. (82).