Association Adviser

FEBRUARY 15, 2013

2 and became CEO in 2009—how’s that for timing [chuckling]? EW: 2009 was a very tough year, but it’s been double-digit growth ever since. 1 and by gas prices No. AA: How would you describe your leadership philosophy? AA: Do you come from the car wash or automotive industry? I came into ICA as the No. EW: Absolutely.

America 60

America Industry Tools Cost 60

Membership Marketing

FEBRUARY 5, 2010

I met with many organizations who are looking for help after a distressing 2009. For the organizations are mostly reflections of the leaderships' thoughts. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

How To 40

How To Analysis Price Survey 40

Membership Marketing

AUGUST 11, 2010

This year I will be attending the ASAE & the Center for Association Leadership Annual Meeting & Exposition in Los Angeles, CA. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2009. (69).

Los Angeles 40

Los Angeles Marketing CA Price 40

Membership Marketing

JUNE 17, 2010

If someone else can give better information, faster service, and lower prices, then an organization can be outflanked. This causes members to start looking for new leadership elsewhere. ”(See my September 7, 2009 post: A Blue Ocean Strategy for Membership Marketing). Pricing Your Product, Service, or Membership.

Organization 40

Organization Price Survey Recruiting 40

Membership Marketing

OCTOBER 10, 2011

Recruitment and retention efforts require more "touches" than ever, and certainly more than, say, ten years ago. Integrated marketing is key - no one channel is guaranteed for recruitment or renewal. Having a clear message from leadership regarding the vision and purpose of the organization. ► 2009. (69).

Marketing 40

Marketing Survey Social Media Price 40

Membership Marketing

APRIL 6, 2012

But it does seem to indicate that organizations that have chapters may need to work harder on membership recruitment and retention than those organizations that do not have this structure. But it sounds like they can also add a layer of complexity if there is not clear coordination, leadership, and a clear vision. ► 2009. (69).

Survey 40

Survey Price Report Marketing 40

Membership Marketing

NOVEMBER 8, 2010

When you actually do a recruitment campaign, they join. If you can get your existing members to recruit new folks then you can just sit back and count the cash. Remembering that 80% will not be active members, 20% will be active participants and 10% will take on leadership roles. Pricing Your Product, Service, or Membership.

Marketing 40

Marketing Recruiting Recruitment Survey 40