2011 2017 Communications Technology 
Association Success
OCTOBER 16, 2018
In this second part of a series on CX at associations, turn to technology for answers. When you delve into putting a customer experience strategy in place, you’ll naturally start to think about technology that will enhance the customer experience. And CX leaders are on the cutting edge of the intersection of CX and technology.
Associations Now
AUGUST 30, 2019
A report from Naylor Association Solutions finds that small staffs and more competition make it tough for communications to break through. Each month, the average association communicates with its members about 30 times. However, old-school tactics still do the job pretty well.
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Association Adviser
AUGUST 20, 2018
The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. Communicating member benefits effectively” fell back to the second most frequently cited communication challenge.
Association Adviser
MAY 25, 2017
There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. They estimated that in 2011, there were about 150 marketing technology companies/tools. By 2016, that number had jumped to more than 3,500.
Association Adviser
MAY 23, 2018
Each association is unique in their goals, needs, communication platforms, members and legislative functions. Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. at Naylor Association Solutions. Which articles are most read?
Velvet Chainsaw
MARCH 17, 2017
I’ll admit that in 2011, when the Virtual Edge Institute (now called the Digital Experience Institute) first co-located its conference with the Professional Convention Management Association’s Convening Leaders, the experience fell flat for me. Fast-forward to January 2017. The Switch On.
Associations Now
JUNE 27, 2016
The international association will keep the name of the AICPA/CIMA joint venture that began in 2011: Association of International Certified Professional Accountants (the Association). The new international association will officially launch in 2017 with leadership made up of representatives from both AICPA and CIMA.
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