Remove 2011 Remove Marketing Remove millennials Remove Recruitment
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Your Member Recruiting Campaign Will Fail Without This

YourMembership

But it’s not just the millennials who are struggling with reasons to join their parents’ (or grandparents’) organizations. Not all organizations are wringing their hands in worry; some are tackling the education piece with a marketing campaign usually seen by Fortune 500 companies. ©1998–2011, YourMembership.com Inc.

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You’ve Got to Read This: February 3, 2011

Reid All About it

Hue also believes it will be the key to recruiting and retaining Millennials. Tagged: Art , Content Marketing , Facebook , Web and Social Media , Writing. Maggie McGary at Mizz Information is one of my favorite bloggers because she cuts through the bull, asks tough questions and gives solid advice. Glad she's safe!

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Top Findings from the Membership Marketing Benchmarking Report

Membership Marketing

Ideally changing the membership packaging is designed to respond to new market conditions, give members more options, and competitively price membership. In the 2011 version of the Membership Marketing Benchmarking Report, only 13 percent of respondents identified their association as having a Combination membership structure.

Report 40
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The Trick to Innovating with Gen Y

YourMembership

How Do You Innovate With Millennials? There have been many articles written on how to attract millennials and hopefully, by now, you’ve put some processes and activities in place to attract this very large generation. Innovating with millennials sounds like a no-brainer. YourMembership.com Blog.

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Super Bowl Ads Not So Super

SCD Group

And, from a marketing/ROI standpoint, that concerns me. According to today’s XYZ University blog pos t, “out of 63 product ads we viewed during Super Bowl 50, only two were tailored towards Baby Boomers, six were focused on Generation X, and all the remaining were focused on Gen Y/Millennials.” But, perhaps I was not the target?

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Chose Your Dimensions of Diversity and Get Started

Eric Lanke

Research demonstrates that millennials think about and define diversity in significantly different ways than members of previous generations. Millennials are more focused on "cognitive diversity, or diversity of thoughts, ideas, and philosophies." For me, there were several key concepts. Here's one.

Class 100
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SCD Group: Millennials, Multitasking and Associations: What Can.

SCD Group

Millennials, Multitasking and Associations: What Can We Do at Work. When I’m giving presentations and/or leading discussions about millennials in the work force, I always (I mean every time) get asked about what do we do about millennials who work while texting, talking, Tweeting and/or listening to their iPods?