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The ‘Duck, Duck, Goose’ Aspect of Association Communications

Association Adviser

These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. is a communication challenge. Its effect?

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Eric Lanke: The Mind of the Community

Eric Lanke

Monday, January 30, 2012. The Mind of the Community. At a recent WSAE meeting I was asked to explain what we meant in our white paper on Innovation for Associations when we referred to the "mind of community." But the meeting planner or the newsletter publisher? Eric Lanke. Association executive and author. Leadership.

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SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership

A few years ago when Bank of America Corp. What makes the Facebooks, Amazons and Starbucks of the world become the first resource people turn to when they think of communicating, shopping or meeting a friend over a cup of coffee? Please feel free to leave a comment, ask a question or just enjoy the week’s top ten picks!

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A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

Thanks also go to our technical partner and expert, FairControl ( www.faircontrol.com ) – specialists in research, measurement, surveying and analysis of all types of marketing and communications activities that help render a brand more effective and directly accessible. Does Member Value Translate the Same Globally?

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What Smart Associations Do Differently

Association Adviser

But many of the legacy challenges remain: information overload, communication clutter, attracting and retaining younger members, maintaining their position as their industry’s No. It’s no secret that streaming video is a tool that associations are rapidly adopting to communicate more impactfully with members. Best Picture*.

Texas 60
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What Can Associations Learn From Corporate Content Marketers?

Associations Now

In 2004, Dove launched its “ Self-Esteem Project ,” which partners with organizations such as the Girl Scouts and Boys and Girls Clubs of America to provide resources to help foster greater self-esteem in young girls. I get weekly email newsletters from them,” van Hilst said. This week, I got ‘How to clean your grill for spring.’

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