Benchmark Report: Association Communications Struggle to Keep Up

Associations Now

A report from Naylor Association Solutions finds that small staffs and more competition make it tough for communications to break through. Each month, the average association communicates with its members about 30 times.

The ‘Duck, Duck, Goose’ Aspect of Association Communications

Association Adviser

These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report.

This Week’s Awesome Association PR and Communications Jobs – March 16

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. The Marketing and Communications Director manages resources and oversees initiatives that raise awareness of the resale stores and the Crisis Center programs.

Ideas for Reframing Your Community’s Awesome Content

Higher Logic

Here are a few possibilities: Newsletters. You probably already put out a newsletter covering the latest happenings at your organization, things coming down the pipeline, and other hot items. Communications Engagement Social Media

Starring….Your Association Publications

Association Adviser

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. Are you rolling out a new communications program? Newsletters.

Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

On the bright side, media distrust can have an incredibly positive impact on the tenor of association communications. A campaign such as “America: Keep it Moving” is anything but “fake news.” Associated General Contractors of America. Associated General Contractors of America. “We

Reaching Out To Global Markets Through Meetings & Events.

GlowGlobally

The following post was written by Ajay Bhojwani, MCI director of association management, consulting and congresses for MCI Middle East in Dubai and published in ASAE’s Global Link newsletter, July 2010. GrowGlobally.org.

Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. Association Adviser : What did your path to VP of Communications for IIABA look like? Over the years I had opportunity to be promoted to Vice President of Communications.

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Wise Words from the Corner Office

Association Adviser

Meena Dayak, vice president of integrated media and communications for the American Public Power Association: Our content comes from different sources. I published an article in VSAE’s newsletter one time. On increasing membership value: Jeff Wilson, AGC of America.

Awesome Association Marcomm Jobs – Week of July 24

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Social Media Manager , Industrial Designers Society of America – IDSA is searching for a tech savvy Social Media Manager.

Wise Words from the Corner Office

Association Adviser

Meena Dayak, vice president of integrated media and communications for the American Public Power Association: Our content comes from different sources. Tracy Mehan III, executive director for government affairs at the American Water Works Association: A lot of our advocacy-related communication is shoe leather. I published an article in VSAE’s newsletter one time. On increasing membership value: Jeff Wilson, AGC of America.

Awesome Association MarComm Jobs – Week of August 30

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Senior Vice President of Communications , 340B Health – 340B Health has an opening for a SVP of Communications at our growing non-profit health care trade association.

This Week’s Association Membership & Marketing Jobs

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Publications Coordinator , Future Business Leaders of America-Phi Beta Lambda, Inc. – Future Business Leaders of America-Phi Beta Lambda, Inc.

How Associations Can Get Media Traction with Press Releases

Associations Now

And since “earned” media coverage is still the best kind of coverage—even with native advertising on the rise—I chatted with Laura Kane, chief communications officer at the Public Relations Society of America, about six tips associations can use to ensure their press releases get media traction.

Best of the Web: January 2014

Association Adviser

Associated General Contractors of America Annual Convention. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Five Predictions for 2014. Tania Anderson. BisNow. 12 Outdated Web Features That Need to Disappear in 2014. Scott Gerber. Mashable. Four iPad Stats Every Publisher Should Know. Alex Kantrowitz. AdAge.

Monday Buzz: Google Glass, Giving Back

Associations Now

The grant winners, including their intended uses of Glass, are as follows: 3000 Miles to a Cure : This group devoted to finding a cure for brain cancer will use Glass to provide a unique first-person perspective of the group’s participation in the bicycle event Race Across America.

Measuring the Impact of Your Nonprofit Program

Beth Kanter

The workshop used design-thinking based on Luma methodology to help participants develop a communications strategy for measuring impact. The process took participants through an assessment of the problems facing them, collective brainstorming, and prototyping. Europe and Latin America.

Best of the Web: March 2014

Association Adviser

What I Do Shapes America. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. ASAE 2014 Marketing Membership & Communications Conference. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies.

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Digging Deeper Into Membership Renewal Trends

Associations Now

In its second year, the survey gathered responses from 1,071 association leaders, both membership teams and CEOs from North America. A new survey says that membership renewal can be one of an association’s biggest challenges.

Eric Lanke: The Mind of the Community

Eric Lanke

But the meeting planner or the newsletter publisher? Some may think thats the wrong question, that the appropriate focus should be on the CEO and how they communicate that understanding throughout the organization. Dear Older Generation: It's Not Just Your America.

What Can Associations Learn From Corporate Content Marketers?

Associations Now

In 2004, Dove launched its “ Self-Esteem Project ,” which partners with organizations such as the Girl Scouts and Boys and Girls Clubs of America to provide resources to help foster greater self-esteem in young girls. I get weekly email newsletters from them,” van Hilst said.

SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership Blog

A few years ago when Bank of America Corp. What makes the Facebooks, Amazons and Starbucks of the world become the first resource people turn to when they think of communicating, shopping or meeting a friend over a cup of coffee? You spend hours drafting, editing, rewriting, proofing and publishing them to communicate key association messages. So, spend the extra time to ensure they are not hidden when published in a newsletter, on a website or in a PowerPoint presentation.

Advocacy Do’s and Don’ts

Association Adviser

Angela Kisskeys , marketing and communications manager, Midwest Society of Association Executives (MSAE) , which represents associations in Minnesota, North Dakota and South Dakota, said her organization doesn’t lobby directly unless the issue impacts the overall operations of non-profits.

A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

Thanks also go to our technical partner and expert, FairControl ( www.faircontrol.com ) – specialists in research, measurement, surveying and analysis of all types of marketing and communications activities that help render a brand more effective and directly accessible.

What Smart Associations Do Differently

Association Adviser

But many of the legacy challenges remain: information overload, communication clutter, attracting and retaining younger members, maintaining their position as their industry’s No. “If you want someone to reference your website first, read your newsletter or sign up for a program when it’s convenient for them, a mobile site is essential,” said Kelly Donovan , team leader for online marketing at Naylor, LLC. Hank Berkowitz, Association Adviser.

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Authors and Social Media: a recap of 12.15 #SMfastfwd

ChatterBachs

SalesLounge : Hi Jennifer Abernethy, America’s Sales Stylist-helping others grow their business.Vacation spot? If they resonate, I’ll lead w/ them in e-newsletter subject lines. Will create an update service for readers to communicate improvements to my event design. Scotia Systems ( @scotiasystems ) has put together an excellent recap of the 12.15 #SMfastfwd tweetchat on “Authors and Social Media” It is also well done visually.