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Understanding Generation X: A Guide for Associations

MemberClicks

You hear a lot about Baby Boomers, Millennials, and as of late, Generation Z. Generation X includes all folks born between 1961 and 1980 – and they play a BIG part in your association’s membership. In fact, the independent Millennials often take the credit for being the generation of boundaries, but Gen Xers led the way.

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Hear That Sound? It’s the American Speech-Language-Hearing Association Engaging Members from Day One

Association Adviser

Since becoming Director, Membership for the American Speech-Language-Hearing Association (ASHA) in 2013, Mike Skiados, CAE has enjoyed a 98 percent member retention rate. That’s not just a Millennial thing; that’s a societal thing. You couldn’t identify them based on age. They want to see value.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Many associations lack member communication plans that are fully integrated. Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. What surprised us most in 2013? DeBarr said some associations are thinking about reducing their dues.

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Is Your Association at a Crossroads?

Association Adviser

Cain, a former corporate lawyer and negotiations consultant who delivered the opening keynote presentation at the ASAE 2013 Annual Meeting & Expo in Atlanta, said that American business and American culture—even parents of young American children—tend to value extroverted personalities more than introverted personalities. .

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13 best association blogs of 2013

SCD Group

Based on a review of reader numbers, here are my top 13 association blogs of 2013. Sounds as though association professionals have a great deal of interest in dealing with association boards? As I reviewed the SCDdaily for 2012 and 2013, I noted some of your comments about how much you like and value my writing.

Hawaii 40
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6 Stories for Association Executives

SCD Group

Healthier Association, Higher Membership Performance By Joe Rominiecki via AssociationsNow NAADAC’s major symptom circa April 2013 was declining membership, Storie says. Some of the causes were outdated communications methods, stale member and prospect data, and complacency in customer service. It all had to change. “We