Potomac Core

AUGUST 3, 2016

Actionable Data can help organizations surface opportunities that can help members drive their professional and industry outcomes. Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members.

Member Engagement 100

Member Engagement Strategy United States Survey 100

Potomac Core

MARCH 3, 2020

Building nimble and cost-effective strategies to address challenges and position the Industry for a clean energy future. Jeff Morgan , President & CEO, Club Management Association of America ( CMAA ), leads an organization who helps club professionals and clubs become more successful in a time of uncertainty and generational change.

DC 232

DC Arlington Virginia America 232

Reid All About it

OCTOBER 6, 2023

The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming.

Revenue 259

Revenue Certificate Tools Innovation 259

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets?

Member Engagement 60

Member Engagement Products America Marketing 60

Associations Now

AUGUST 20, 2014

In a space like an association’s private online community, previously unconnected people—arguably more unconnected, since they’re not physically in the same room—need some help getting comfortable with engaging with each other. Luckily, this isn’t a difficult strategy to emulate.

Social Media 40

Social Media America Tips Committee 40