Reid All About it

OCTOBER 6, 2023

The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming.

Revenue 256

Revenue Certificate Tools Innovation 256

Tom Morrison

JULY 30, 2014

You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Look at our key numbers and the increase since 2006: Membership Increase: 13% Dues: 25% Revenue Per Member: 33% Non-Dues Revenue: 132% Associate Sponsorships: 68% Net Worth: 1,058% 98.5%

Member Engagement 40

Member Engagement Newsletter Cost Communications 40

Membership Marketing

JUNE 25, 2014

It is my pleasure to announce the release of the 2014 Membership Marketing Benchmarking Report. The 2014 Report includes new questions related to social media usage, email frequency and open rates, and who pays membership dues (individuals or companies). 2014 Benchmarking Survey'

Report 40

Report Marketing Survey Social Media 40

Potomac Core

MARCH 3, 2020

Building nimble and cost-effective strategies to address challenges and position the Industry for a clean energy future. Arriving in 2014 following seven years as President & CEO, National Investor Relations Institute, Morgan saw a new opportunity to Energize the Board, Membership, and Staff by changing the culture.

DC 232

DC Arlington Virginia America 232

Association Adviser

DECEMBER 17, 2013

Yet our research shows that very few associations— just 1 percent of respondents to our 2013 association benchmarking study—”embrace advertiser input when setting their content and communications strategy.” You’ll know you’ll find a way to get it done in 2014. You’re brave, clever and resourceful.

Social Media 60

Social Media Sample New York City Revenue 60

YourMembership

NOVEMBER 26, 2014

In another poll more than 90 percent agreed that to attract younger members they would need a strong social networking strategy. We also asked what they would consider to be a good indicator of a positive ROI for their social media strategies.

Social Media 150

Social Media millennials Member Engagement Leadership 150

Associations Now

NOVEMBER 5, 2014

In the 2014 Major League Baseball season, per Baseball-Reference.com , the league-wide batting average was.251, The membership session showcased three associations that excel in the realm of member-engagement tracking. Associations taking on in-depth engagement tracking, in any form, are a step ahead of most others.

Member Engagement 40

Member Engagement Revenue Course Organization 40

Mizz Information

JANUARY 19, 2014

As social media becomes more and more mainstream, it means a lot of things when it comes to association''s communication and marketing strategies, not to mention membership strategies. How are you staffing to handle the integration of the old and the new when it comes to communications, marketing and member engagement?

Communications 40

Communications Strategy Social Media Maine 40

Tom Morrison

OCTOBER 1, 2014

If we, as associations, can harness the energy within our associations to help members understand they have joined an exciting place that can lead them to the answers for most everyone of their challenges, we will maximize their engagement, therefore solving many of our association''s challenges. Here me on this.

Member Engagement 40

Member Engagement Revenue Maine Review 40

Potomac Core

MAY 17, 2016

While traditional associations discuss member “ loyalty ” strategies, is that enough nowadays? Chris Jahn, President & CEO, TFI , (The Fertilizer Institute) goes to great lengths to make sure his association focuses on the external factors that impact his member’s industry. Association Loyalty.

eBook 147

eBook Survey Member Engagement Industry 147

Potomac Core

MAY 3, 2016

Its focused advocacy strategies are key components of achieving Association relevance despite market turbulence. Slow Growth Creates Member Engagement Opportunities. For Jahn and TFI it’s about understanding those internal and external challenges and then engaging members to help build solutions and drive industry results.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Mizz Information

SEPTEMBER 29, 2014

I gave a quick presentation about the top 5 trends impacting association social media in 2014. Adding images to your content and making them part of your social media strategy is a given now. Last Friday I had one of those chances, moderating a panel about association social media at an Association Trends Live breakfast.

Social Media 40

Social Media Content Marketing Report 40

Potomac Core

SEPTEMBER 14, 2016

The 2014 the Strategic Member Engagement Survey noted that organizations with upward trending 3 year operating results were far more likely to better understand member “ up at night ” issues and to engage members in acting upon those needs. Take the Temperature of the Entire Value Chain .

eBook 100

eBook Member Engagement Industry Process 100

YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. Sharing LinkedIn’s job board strategies and tactics provided a new perspective about what associations should consider for their own job board initiatives. We’re betting on it!

Social Media 150

Social Media Revenue Recruiting Recruitment 150

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets?

Member Engagement 60

Member Engagement Products America Marketing 60

Higher Logic

JUNE 6, 2019

Could the same concept apply to building a community for your customers or members on social media? Social media is an important part of any organizational strategy. Editor's note: This post was originally published by Joshua Paul in June 2014 and has since been refreshed to make sure we're bringing you the latest and greatest.

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Tips Social Media Revenue Content 136

Associations Now

NOVEMBER 20, 2013

“It was our sense that to have a building on Fifth Avenue with a gallery on the street level is inconsistent with the strategy we’re proposing,” Grefé says. “We know from experience that we can do things that will benefit chapters and members, but if they’re with us when we do it, everything’s a lot stronger.

Strategy 40

Strategy Communications Leadership Proposal 40

YourMembership

OCTOBER 16, 2014

While on the surface it might seem like a good idea since their LinkedIn group has over 5,000 members, a recent news story about the social media giant might give anyone reason to pause and reconsider that strategy.

Social Media 150

Social Media California Class Revenue 150

Tom Morrison

DECEMBER 5, 2013

A year in which we want our associations to go to a new level, membership to increase, more members engage in our programs and a vibrant board who is thinking futuristic with great ideas and innovation at the forefront. The problem, you see, is that many board members believe they are in the membership business.

Revenue 40

Revenue Innovation Video Survey 40

YourMembership

APRIL 24, 2014

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. This event provided an Xcellent platform for YourMembership.com customers, employees and industry thought leaders to connect, engage and grow.

Marketing 150

Marketing Social Media Resources Content 150

Higher Logic

NOVEMBER 8, 2018

To further advance member engagement, Jamie’s initiatives included: Enhancing capabilities : Jamie worked to add a Link-branded MemberCentric mobile app, an Expert Directory, a Renew Now widget, and a Career Center widget. Ensuring that Link is woven into the marketing calendar and strategy. Highlights. Highlights.

Michigan 190

Michigan Certificate Handbook Directory 190

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. In the report we highlighted how Ewald is able to effectively work with 43 associations, utilizing one integrated solution to handle member management, online communities, and non-dues revenue creation.

Case Study 150

Case Study Arizona Social Media Revenue 150

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. That’s a huge missed opportunity.

Social Media 60

Social Media Communications Content Strategy 60

Associations Now

SEPTEMBER 16, 2014

You have a full suite of member benefits! NYWICI) has a strategy that indirectly fuels many of its membership benefits. NYWICI) September 16, 2014. Why it works for members: For an organization like NYWICI, many of the benefits offered depend on strong member engagement. What’s the benefit?

Directory 40

Directory New York Discount Committee 40

Associations Now

JUNE 25, 2015

“In 2015, organizations are using a greater variety of social media platforms, combining paid, earned, and owned tactics, and utilizing measurement and accountability to identify new opportunities and increase member engagement,” the report noted. Almost three-quarters of associations are using YouTube, up from 64 percent in 2014.

Social Media 40

Social Media United States Survey Video 40

Associations Now

MAY 14, 2014

Strategy, governance, and executive leadership. The Community Roundtable (The CR)—the community for community managers—published the 2014 edition of its “ State of Community Management ” report a few weeks ago, and it focuses on the key elements that mark success in “mature,” or best-in-class, online communities.

Leadership 40

Leadership Class Committee Survey 40

Associations Now

APRIL 18, 2014

And by allowing them to do so, your association may not only be increasing member engagement with your meeting and its venue and host city but also building a repository of photos you can use in the future. The winning prize: complimentary registration to ASLA’s 2014 meeting. Keep It Simple. Choose a Creative Hashtag.

Iowa 40

Iowa Boston Video Course 40

Tom Morrison

MARCH 31, 2014

As we end the first quarter of 2014, as a fellow association executive, I want to ask you a couple of questions: Is your membership engagement strategy better, the same, or worse than it was 1 year ago? Is your association building BELIEVERS, or just a roll of dues paying members? 2 years ago? 3 years ago?

Member Engagement 40

Member Engagement Committee Innovation Revenue 40

Associations Now

JULY 30, 2014

The annual Small Membership Survey Report [PDF], by Toronto-based software company Wild Apricot, identified the same top three priorities reported in last year’s survey: Small-membership organizations are most concerned about increasing membership, increasing member engagement, and demonstrating member value. percent versus 11.5

Survey 40

Survey Recruiting Recruitment millennials 40

Associations Now

APRIL 24, 2015

Together with Umbel, YMCA of Austin developed a plan to collect data that would inform strategies to help increase membership, inform the group’s marketing efforts, and better understand its audience. The results were almost immediate. “We It’s about understanding their behaviors,” he said.

Austin 40

Austin Texas Tools Examples 40

Associations Now

JANUARY 13, 2016

Take a peek inside the rewards program at video-game retailer GameStop to see how incentives and personalization can drive greater member engagement. I was, however, fascinated to read about how the video-game retailer has used PowerUp to learn more about its actual target customers and engage them more directly.

San Francisco 40

San Francisco Discount Video System 40

Holly Duckworth

JUNE 23, 2014

Summer 2014 Reading List: Each summer I find many of my association leaders “check out”. Here is the 2014 Leadership Solutions International Summer recommended reading list. They take the summer off. A few might ask me for what book I am taking on my vacation. Association Leadership: The Art of Membership, Sheri Jacobs.

Leadership 28

Leadership Recruiting Recruitment Price 28

Mizz Information

MARCH 11, 2014

Suppose you''re not obsessed with online communities like I am--you might wonder how online community can help increase member retention. To me, it''s just a given--retention is about keeping members engaged with both the association and other members. associations Online community'

Cost 40

Cost Communications Course Newsletter 40

Associations Now

DECEMBER 24, 2014

Here’s a look at several membership topics that piqued my interest but didn’t make it to this blog in 2014. We’ve gone from engagement to unmembership , sneckdowns to word clouds , online communities to free membership , and AMS systems to gnomes. Some things just never seem to make it off the to-do list.

New York 40

New York Revenue Industry Examples 40

Slice-Works

NOVEMBER 5, 2015

To keep things simple for you, we’re going to answer your first question by highlighting the Top 3 Live Streaming Apps on the market today, the pros and cons of each and how your organization can leverage their capabilities to enhance your member engagement. That’s right.

Organization 28

Organization San Francisco Social Media Austin 28

Slice-Works

NOVEMBER 5, 2015

To keep things simple for you, we’re going to answer your first question by highlighting the Top 3 Live Streaming Apps on the market today, the pros and cons of each and how your organization can leverage their capabilities to enhance your member engagement. That’s right.

Organization 28

Organization San Francisco Social Media Austin 28

Associations Now

AUGUST 20, 2014

.” Tracking Community Success If you’re experimenting with new methods for facilitating your association’s online community and driving engagement, how will you know if those efforts are a success? Luckily, this isn’t a difficult strategy to emulate.

Social Media 40

Social Media America Tips Committee 40