Potomac Core

MARCH 3, 2020

Once the process is complete, Associations regularly: Report to members on alignment with the metrics and KPIs that help them overcome uncertainty and succeed. Communicate Industry and Profession ROI. Foster and communicate solutions. Regularly and transparently communicate Industry solutions and growth opportunities.

DC 232

DC Arlington Virginia America 232

Association Adviser

DECEMBER 17, 2013

Think 365-day-a-year engagement for your events—whether they’re live, virtual or hybrid. Many associations lack member communication plans that are fully integrated. “Video content has emerged as a highly versatile tool for associations to communicate with members—and it can be utilized and monetized for multiple purposes.”

Social Media 60

Social Media Sample New York City Revenue 60

Tom Morrison

JULY 30, 2014

You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Look at our key numbers and the increase since 2006: Membership Increase: 13% Dues: 25% Revenue Per Member: 33% Non-Dues Revenue: 132% Associate Sponsorships: 68% Net Worth: 1,058% 98.5%

Member Engagement 40

Member Engagement Newsletter Cost Communications 40

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Video marketing for associations is more important than ever, impacting your association’s rankability and having a direct impact on member recruitment, member engagement, lead generation, revenue, and more.

Video 52

Video Marketing Recruiting Recruitment 52

Mizz Information

SEPTEMBER 29, 2014

I gave a quick presentation about the top 5 trends impacting association social media in 2014. Adding images to your content and making them part of your social media strategy is a given now. Last Friday I had one of those chances, moderating a panel about association social media at an Association Trends Live breakfast.

Social Media 40

Social Media Content Marketing Report 40

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community? GSI 2013′s Key Findings.

Member Engagement 60

Member Engagement Products America Marketing 60

Higher Logic

MARCH 29, 2016

Check out our chat with Teah Hopper, Vice President, Marketing and Communications, to learn more about how THE LANDING is growing with its new community manager and ambassador program. HIGHER LOGIC: Take us through the history of your online community, THE LANDING. About two thirds of those invited proudly accepted.

Missouri 120

Missouri Maine Committee Member Engagement 120

Higher Logic

NOVEMBER 8, 2018

She goes back to work each year after Super Forum energized and full of ideas for new ways to increase participation, enhance promotion, and improve functionality of the communities. Improved gamification by expanding the collection of ribbons to recognize members for their contributions to the Link community. Highlights.

Michigan 190

Michigan Certificate Handbook Directory 190

Associations Now

NOVEMBER 20, 2013

“It was our sense that to have a building on Fifth Avenue with a gallery on the street level is inconsistent with the strategy we’re proposing,” Grefé says. “We know from experience that we can do things that will benefit chapters and members, but if they’re with us when we do it, everything’s a lot stronger.

Strategy 40

Strategy Communications Leadership Proposal 40

ISAE

OCTOBER 12, 2023

A well-designed website can help you attract new members, retain existing members, and firmly establish your brand identity online so you can build credibility for your organization. However, launching a website or revamping your existing website can quickly become overwhelming without the right strategies and tools.

Tips 52

Tips Social Media Resources Directory 52

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. That’s a huge missed opportunity.

Social Media 60

Social Media Communications Content Strategy 60

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. In the report we highlighted how Ewald is able to effectively work with 43 associations, utilizing one integrated solution to handle member management, online communities, and non-dues revenue creation.

Case Study 150

Case Study Arizona Social Media Revenue 150

Tom Morrison

DECEMBER 5, 2013

A year in which we want our associations to go to a new level, membership to increase, more members engage in our programs and a vibrant board who is thinking futuristic with great ideas and innovation at the forefront. The problem, you see, is that many board members believe they are in the membership business.

Revenue 40

Revenue Innovation Video Survey 40

Associations Now

JUNE 25, 2015

Associations around the globe are more self-assured than ever when it comes to social media, according to the third “ Social Media Impact Study ” from association management and communications company Kellen. “In Almost three-quarters of associations are using YouTube, up from 64 percent in 2014. Please share in the comments.

Social Media 40

Social Media United States Survey Video 40

Associations Now

SEPTEMBER 16, 2014

You have a full suite of member benefits! New York Women in Communications, Inc. NYWICI) has a strategy that indirectly fuels many of its membership benefits. NYWICI) September 16, 2014. Why it works for members: For an organization like NYWICI, many of the benefits offered depend on strong member engagement.

Directory 40

Directory New York Discount Committee 40

Association Adviser

MAY 20, 2014

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. ”We tried a large email segmentation project last year, and it actually hurt our member engagement. Is technology a department, a strategy or something in between?

Technology 60

Technology How To Video Social Media 60

Associations Now

APRIL 24, 2015

Together with Umbel, YMCA of Austin developed a plan to collect data that would inform strategies to help increase membership, inform the group’s marketing efforts, and better understand its audience. The results were almost immediate. “We It’s about understanding their behaviors,” he said.

Austin 40

Austin Texas Tools Examples 40

Mizz Information

MARCH 11, 2014

Suppose you''re not obsessed with online communities like I am--you might wonder how online community can help increase member retention. To me, it''s just a given--retention is about keeping members engaged with both the association and other members. Online community can.

Cost 40

Cost Communications Course Newsletter 40

Associations Now

JANUARY 13, 2016

Take a peek inside the rewards program at video-game retailer GameStop to see how incentives and personalization can drive greater member engagement. I was, however, fascinated to read about how the video-game retailer has used PowerUp to learn more about its actual target customers and engage them more directly.

San Francisco 40

San Francisco Discount Video System 40

Slice-Works

NOVEMBER 5, 2015

To keep things simple for you, we’re going to answer your first question by highlighting the Top 3 Live Streaming Apps on the market today, the pros and cons of each and how your organization can leverage their capabilities to enhance your member engagement. Cameo: ◦ Each participant has only 60 seconds to communicate idea.

Organization 28

Organization San Francisco Social Media Austin 28

Slice-Works

NOVEMBER 5, 2015

To keep things simple for you, we’re going to answer your first question by highlighting the Top 3 Live Streaming Apps on the market today, the pros and cons of each and how your organization can leverage their capabilities to enhance your member engagement. Cameo: ◦ Each participant has only 60 seconds to communicate idea.

Organization 28

Organization San Francisco Social Media Austin 28

Associations Now

AUGUST 20, 2014

.” Tracking Community Success If you’re experimenting with new methods for facilitating your association’s online community and driving engagement, how will you know if those efforts are a success? Luckily, this isn’t a difficult strategy to emulate.

Social Media 40

Social Media America Tips Committee 40