Mizz Information

JANUARY 19, 2014

I''ve been "doing" social media in the association world for six years now and if I had a dime for every time I''ve heard the comment "but our members are older and aren''t using social media," I could probably retire right now. Still think your members aren''t using social media?

Communications 40

Communications Strategy Social Media Maine 40

YourMembership

OCTOBER 16, 2014

I was talking with an association executive recently about their social media and online community efforts and was surprised to learn that they were considering turning off their integrated online community in favor exclusively using the LinkedIn group page for their association.

Social Media 150

Social Media California Class Revenue 150

Membership Marketing

JUNE 25, 2014

It is my pleasure to announce the release of the 2014 Membership Marketing Benchmarking Report. The 2014 Report includes new questions related to social media usage, email frequency and open rates, and who pays membership dues (individuals or companies). 2014 Benchmarking Survey'

Report 40

Report Marketing Survey Social Media 40

YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. Sharing LinkedIn’s job board strategies and tactics provided a new perspective about what associations should consider for their own job board initiatives. We’re betting on it!

Social Media 150

Social Media Revenue Recruiting Recruitment 150

YourMembership

APRIL 24, 2014

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. This event provided an Xcellent platform for YourMembership.com customers, employees and industry thought leaders to connect, engage and grow.

Marketing 150

Marketing Social Media Resources Content 150

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. The leadership of these organizations find it difficult to move away from the “status quo” mentality that no longer serves their member’s best interests. Social media/community.

Case Study 150

Case Study Arizona Social Media Revenue 150

Higher Logic

NOVEMBER 8, 2018

The American Society of Heating, Refrigeration, and Air-Conditioning Engineers (ASHRAE ) used marketing automation to include dynamic renewal footers in emails and to run paid social media ads, along with launching a new welcome series. Ensuring that Link is woven into the marketing calendar and strategy. Highlights. Highlights.

Michigan 190

Michigan Certificate Handbook Directory 190

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets?

Member Engagement 60

Member Engagement Products America Marketing 60

Associations Now

APRIL 18, 2014

And by allowing them to do so, your association may not only be increasing member engagement with your meeting and its venue and host city but also building a repository of photos you can use in the future. Here’s how it worked: Attendees visited the social media lounge to pick up a card that contained two logos related to the meeting.

Iowa 40

Iowa Boston Video Course 40

Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Recently, I’ve been watching recordings from sessions at Social Media Examiner ’s Social Media Success Summit, and loved the talks from Social Media gurus Mari Smith and Peg Fitzpatrick.

Organization 28

Organization San Francisco Social Media Austin 28

Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Recently, I’ve been watching recordings from sessions at Social Media Examiner ’s Social Media Success Summit, and loved the talks from Social Media gurus Mari Smith and Peg Fitzpatrick.

Organization 28

Organization San Francisco Social Media Austin 28

Mizz Information

MARCH 11, 2014

Suppose you''re not obsessed with online communities like I am--you might wonder how online community can help increase member retention. To me, it''s just a given--retention is about keeping members engaged with both the association and other members. Leadership buy-in is essential. associations Online community'

Cost 40

Cost Communications Course Newsletter 40

Associations Now

AUGUST 20, 2014

.” Tracking Community Success If you’re experimenting with new methods for facilitating your association’s online community and driving engagement, how will you know if those efforts are a success? Luckily, this isn’t a difficult strategy to emulate.

Social Media 40

Social Media America Tips Committee 40

Associations Now

APRIL 21, 2014

Why taking a nosy approach might be the perfect strategy for building member engagement. Getting to know your members better is always valuable, even if it takes a bit of a nudge to get them talking. More in today’s Social Media Roundup: Pokin’ Around. A little bit. assnchat [link].

Social Media 40

Social Media Member Engagement Tips Strategy 40

ISAE

OCTOBER 12, 2023

A well-designed website can help you attract new members, retain existing members, and firmly establish your brand identity online so you can build credibility for your organization. However, launching a website or revamping your existing website can quickly become overwhelming without the right strategies and tools.

Tips 52

Tips Social Media Resources Directory 52

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Video marketing for associations is more important than ever, impacting your association’s rankability and having a direct impact on member recruitment, member engagement, lead generation, revenue, and more.

Video 52

Video Marketing Recruiting Recruitment 52

Associations Now

DECEMBER 18, 2014

— Connectivity (@CQConnectivity) December 18, 2014. Ask any social media pro and he or she will tell you: Live-tweeting an event is harder than it looks. Maybe the problem you have isn’t keeping members engaged —it’s reconnecting with ones who have faded from view. ht @ CQConnectivity ).

New York City 40

New York City Social Media New York Tips 40

Association Adviser

MAY 20, 2014

”We tried a large email segmentation project last year, and it actually hurt our member engagement. Is technology a department, a strategy or something in between? It’s a strategy, argued Brooks. Need for better measurement and engagement. So, what would it take to improve that level of engagement?

Technology 60

Technology How To Video Social Media 60