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Association Brain Food: 10.6.23

Reid All About it

Another take on the young professional recruitment challenge comes from James Young of Product Community. The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. Next gen membership #2. The organization’s outgoing treasurer describes the financial situation as “dire.”

Revenue 256
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Defining the Right Ends Takes Time

Eric Lanke

As part of that adoption, they wrote their own Governance Policy, which attempted to spell out, as clearly as possible, the differing roles between the Board and the staff executive when it came to strategy and execution. Here are the actual clauses from that document: “Ends” determination is a pivotal duty of the Board.

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Don't Go Another Year With a Board With Old Thinking. Make 2014 Count For Something

Tom Morrison

One of the biggest challenges associations face today is motivating and inspiring their boards to face facts and take steps to move their association’s communication strategy, value propositions, and member service models into the future. The problem, you see, is that many board members believe they are in the membership business.

Revenue 40
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Delivering Community And Connections at Conferences

Velvet Chainsaw

ELEVATE 2014 had two primary strategic priorities: Participant professional development. Don’t hide your conference focus in strategic planning documents. Recruit volunteers and leaders to help embed connexity and professional development in the meeting design. What ideas has ELEVATE 2014 sparked for you in your meeting design?

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Study: Most Nonprofits Do Content Marketing, But How Well?

Associations Now

That’s according to 2014 Nonprofit Content Marketing Benchmarks, Budgets, and Trends [PDF], a new report by the Content Marketing Institute and Blackbaud. That result surprised BlackBaud’s Frank Barry, who said the percentage seems high, considering that only about a quarter of organizations have documented their content strategy.

Content 40
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New Tips from the Giving Day Playbook on Crowdfunding Campaigns

Beth Kanter

The first is The Giving Day Play books which a collective archive of formally documented processes, examples, check lists, and case studies planning and hosting giving days. What’s the best way to recruit and train volunteers on a Giving Day? This learning approach has two ways to capture knowledge.

Tips 28
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The Mobilisation Journal: A Way To Spread Learning About Social Change Movements Innovative Use of Technology

Beth Kanter

The laboratory gives Greenpeace and its partners a space to design, test, iterative, and roll out new strategies and techniques for participatory campaigns or what has been called “People Powered.” Staffing Support :: advising on staffing structures, integration efforts, and hands-on support with talent recruitment and hiring.