Membership Marketing

JUNE 25, 2014

It is my pleasure to announce the release of the 2014 Membership Marketing Benchmarking Report. The 2014 Report includes new questions related to social media usage, email frequency and open rates, and who pays membership dues (individuals or companies). 2014 Benchmarking Survey'

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Tom Morrison

FEBRUARY 18, 2014

When you look at your membership recruitment strategy, my question always is, "Have you empowered your members and especially your suppliers with the tools needed for them to communicate your story to non-members?" I feel a fire burning in our volunteers that is going to push our membership recruitment to the next level.

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Associations Now

OCTOBER 8, 2015

Between 2013 and 2014, charities gained $3.611 billion in gifts from new, current, or previously lapsed donors. Those that raised less than $100,000 in 2014 had an average loss of 7.8 The post Survey: Charitable Groups Losing More Donors Than They Recruit appeared first on Associations Now.

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YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. Sharing LinkedIn’s job board strategies and tactics provided a new perspective about what associations should consider for their own job board initiatives. We’re betting on it!

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Associations Now

MARCH 5, 2015

A new survey of nonprofits forecasts employment growth within the sector in 2015, but many nonprofits report they’re struggling with recruiting and retaining employees. At the heart of many recruitment and retention challenges is a lack of formal strategies around these practices. Let us know in the comments.

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MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Video marketing for associations is more important than ever, impacting your association’s rankability and having a direct impact on member recruitment, member engagement, lead generation, revenue, and more.

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YourMembership

JANUARY 15, 2015

At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator. So where are we at the start of 2015?

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Associations Now

MARCH 19, 2014

— Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. Future strategy includes creating robust…programs and pathways into your industries and professions,” she writes. — Incline Marketing (@InclineMktg) March 19, 2014. New Assn Subculture: The New Question Assns Should be Asking Every Day [link] #assnchat.

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Associations Now

OCTOBER 29, 2014

— Lowell Aplebaum, CAE (@Lowellmatthew) October 29, 2014. That’s one of the arguments RealMatch’s Carole Oldroyd makes on the company’s Recruitment Advisor blog. FYI, bookworms: Check out how the International Reading Association handles its social media strategy over at SocialFish.

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YourMembership

OCTOBER 16, 2014

While on the surface it might seem like a good idea since their LinkedIn group has over 5,000 members, a recent news story about the social media giant might give anyone reason to pause and reconsider that strategy. This is where companies and recruiters pay to access LinkedIn’s tools for talent acquisition.

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Associations Now

MARCH 20, 2014

While many nonprofits are planning to hire new staff in 2014, the sector is largely lacking when it comes to implementing formal recruitment strategies, according to a new study. This includes social media recruiting. Find out why greater investment in talent management could help nonprofits better achieve their missions.

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YourMembership

APRIL 24, 2014

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. Utilize NeuroMarketing Strategies. Petersburg, FL. 3) Demonstrate how you will eliminate your members’ pain, and. (4)

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YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. They have enjoyed remarkable growth with this strategy. How to retain members and recruit new members for the future. They need leadership in all areas of their business.

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Eric Lanke

OCTOBER 24, 2016

As part of that adoption, they wrote their own Governance Policy, which attempted to spell out, as clearly as possible, the differing roles between the Board and the staff executive when it came to strategy and execution. Here are the actual clauses from that document: “Ends” determination is a pivotal duty of the Board.

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Associations Now

MARCH 17, 2014

83 % The percentage of nonprofits that use email to accept candidate applications and work histories, according to the 2014 Nonprofit Employment Practices Survey. One of the other things that is important is that almost every area of the sector, in terms of job category, is anticipating growth in 2014.”.

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Associations Now

FEBRUARY 24, 2017

But many attendees are also there to find a new job or to recruit new employees, which is why associations often host onsite job fairs or career centers at their major meetings. Here are three benefits that may come from doing so: You’ll get students or those new to the industry to attend. You’ll create new revenue streams.

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SCD Group

NOVEMBER 11, 2014

One day''s snail mail (Left); Inserts in Sunday paper (right) You’ve crafted a well-designed, well-worded appeal to recruit new members. We find that if you approach content strategy, digital strategy and content marketing through the eyes of the provider you lose. The call to action grabs the recipient. What is going on here?

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Tom Morrison

DECEMBER 5, 2013

One of the biggest challenges associations face today is motivating and inspiring their boards to face facts and take steps to move their association’s communication strategy, value propositions, and member service models into the future. The problem, you see, is that many board members believe they are in the membership business.

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Associations Now

MARCH 29, 2016

And the survey isn’t limited to 2014. Why it works: “As the principal source of information on the design economy, AIGA produces this salary survey as part of a comprehensive program of activities developed to serve the professional designer with strategies for success,” the association’s site reads.

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Associations Now

AUGUST 7, 2014

Heading to the 2014 ASAE Annual Meeting & Exposition in Nashville? In advance of 2014 ASAE Annual Meeting & Exposition , several expert content leaders shared their wisdom in articles and interviews with Associations Now. ” by Kristin Clarke, Associations Now , May/June 2014. Game Changers. Session: Kenneth W.

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Membership Marketing

SEPTEMBER 13, 2013

If you are looking for powerful ideas and strategies to grow your organization’s membership next year, this is a program you may want to consider. and one of the leading authorities on membership and I will be teaming up to present a one-day program titled, Membership Success for 2014: Developing and Executing a Powerful Strategy.

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Associations Now

FEBRUARY 17, 2016

Do the math: If 43 percent of associations have membership staff and 5 percent (at most) outsource membership work, that leaves more than half (52 percent) where membership functions such as recruitment, retention, engagement, and customer service are distributed among other staff.

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Membership Marketing

MAY 28, 2014

Additionally, our 2014 Membership Marketing Benchmarking Report highlights the mean renewal rate for individual membership associations is 76% and the mean for combination associations is 80%. Finally, offering a combination of membership may help with recruiting new members.

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Associations Now

SEPTEMBER 8, 2014

Driving revenue for your association takes more than a lucky break, so be sure to think through your strategy. Your strategy for raising nondues revenue can’t depend on hitting on a hot viral campaign. — John Ricco (@johnricco) September 8, 2014. — RealMatch (@RealMatch) September 8, 2014.

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Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. percent agree); member recruitment (10.8

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Associations Now

OCTOBER 8, 2014

Our new whitepaper details proven strategies for evaluating #membership software: [link] #assnchat pic.twitter.com/cPtFSTB9hh. — ASI (@advsol) October 8, 2014. The report is titled “Not-for-Profit Executive Guide: Proven Strategies for Evaluating Member/Donor Management Systems.” Who wants cake?

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Associations Now

APRIL 18, 2014

Even with a comprehensive online community management strategy, your nonprofit organization can still isolate and disappoint its members. — MultiBriefs (@MultiBriefs) April 17, 2014. Also: An executive explains what adjustments associations can make to satisfy their members from different generations. Stay 10 Steps Ahead.

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Associations Now

MARCH 21, 2014

Yet, as Cvent contributor Jenise Fryatt points out , even this popular strategy can become self-centered. To avoid invading your members’ space with a barrage of tactless tweets and emails, she suggests refining your conference content-marketing strategy. — Lifehack (@lifehackorg) March 19, 2014. Tweet of the Day.

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Associations Now

MARCH 7, 2014

92 % The amount of associations who reported they are optimistic for 2014, according to the latest “Economic Impact on Associations Study.” Ninety-two percent of the roughly 300 respondents reported they are optimistic for 2014, an increase of 5 percent from last year.

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Associations Now

FEBRUARY 18, 2014

— Michael Tydings (@MJTydings) February 14, 2014. What do you think about this #membership recruitment strategy? — MultiView Partners (@MV_Partners) February 17, 2014. Learn more in today’s Social Media Roundup: Learn From GitHub. Know a coder or two? million code repositories. ht @ MJTydings ).

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Associations Now

OCTOBER 20, 2014

— Vicki Johnson (@vjmeetings) October 20, 2014. — Adrian Segar (@ASegar) October 20, 2014. Check out her blog post at Greenfield Services to learn more about the association’s strategies for recruiting new members. (ht More thoughts on that in today’s Social Media Roundup: If the Glove Fits ….

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Associations Now

JULY 30, 2014

The findings provide a glimpse into the many facets of running a small-membership organization, including information about membership growth, recruitment and retention, membership models, and finances. “We Although the survey identified the same top three priorities in 2014 as in 2013, it found differences as well. percent versus 11.5

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Associations Now

FEBRUARY 19, 2014

Take a few cues from Olympic athlete recruiters on creating your powerhouse team. Yet, according to Mashable contributor and ClearCompany CEO Andre Lavoie , recruiting the best of the best is easier said than done. What’s your no-show strategy? Share your take in the comments section below.

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Associations Now

JUNE 25, 2015

Almost three-quarters of associations are using YouTube, up from 64 percent in 2014. In addition to the survey, the results of two focus groups found that associations are better at and seeing more value in tailoring their approaches to social media by adopting different strategies and content for various channels.

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Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. ” Some 19 percent of business leaders expect to recruit a CDO in 2014, while 17 percent foresee a CDO appointment, according to a study by Gartner. It can help formulate marketing strategies.

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Associations Now

MARCH 12, 2014

They can uncover positive and negative reviews, find ways to improve strategies, and strive to better appeal to potential members. — Tourisme Montréal (@MeetMontreal) March 11, 2014. But MemberClicks blogger Sarah Hill suggests it’s one associations should be thinking about. Tweet of the Day. Here are 7 ideas!

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Associations Now

APRIL 18, 2014

If you’re just introducing Instagram at your meeting, or if your attendees are unfamiliar with the tool, you’ll want to keep your strategy simple at the start. Take some advice from the Association of Donor Recruitment Professionals. The winning prize: complimentary registration to ASLA’s 2014 meeting. Keep It Simple.

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