Associations Now

MARCH 19, 2014

— Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. Future strategy includes creating robust…programs and pathways into your industries and professions,” she writes. — Incline Marketing (@InclineMktg) March 19, 2014. New Assn Subculture: The New Question Assns Should be Asking Every Day [link] #assnchat.

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Social Media Strategy Recruiting Recruitment 40

Associations Now

OCTOBER 29, 2014

Online community success needs dialogue – make commenting easier: [link] #assnchat. — Lowell Aplebaum, CAE (@Lowellmatthew) October 29, 2014. That’s one of the arguments RealMatch’s Carole Oldroyd makes on the company’s Recruitment Advisor blog.

Strategy 40

Strategy Marketing Social Media Recruiting 40

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. In the report we highlighted how Ewald is able to effectively work with 43 associations, utilizing one integrated solution to handle member management, online communities, and non-dues revenue creation.

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Case Study Arizona Social Media Revenue 150

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. percent agree); member recruitment (10.8

Social Media 60

Social Media Communications Content Strategy 60

SCD Group

NOVEMBER 11, 2014

One day''s snail mail (Left); Inserts in Sunday paper (right) You’ve crafted a well-designed, well-worded appeal to recruit new members. We find that if you approach content strategy, digital strategy and content marketing through the eyes of the provider you lose. The call to action grabs the recipient. What is going on here?

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Newsletter Social Media Recruiting Recruitment 40

Associations Now

MARCH 29, 2016

The organization periodically partners with Readex Research and Communication Arts magazine to release the Survey of Design Salaries. And the survey isn’t limited to 2014. And the reason for this benefit’s utility rests in those strategies. AIGA also offers an archive of salary data stretching back to 2008.

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Survey Recruiting Recruitment Course 40

Membership Marketing

SEPTEMBER 13, 2013

If you are looking for powerful ideas and strategies to grow your organization’s membership next year, this is a program you may want to consider. and one of the leading authorities on membership and I will be teaming up to present a one-day program titled, Membership Success for 2014: Developing and Executing a Powerful Strategy.

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Chicago Marketing DC Washington 40

Tom Morrison

DECEMBER 5, 2013

One of the biggest challenges associations face today is motivating and inspiring their boards to face facts and take steps to move their association’s communication strategy, value propositions, and member service models into the future. The problem, you see, is that many board members believe they are in the membership business.

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Revenue Innovation Video Survey 40

Associations Now

JUNE 25, 2015

Associations around the globe are more self-assured than ever when it comes to social media, according to the third “ Social Media Impact Study ” from association management and communications company Kellen. “In Almost three-quarters of associations are using YouTube, up from 64 percent in 2014. Please share in the comments.

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Social Media United States Survey Video 40

Associations Now

APRIL 18, 2014

Curb online communication flubs before you lose another member. Even with a comprehensive online community management strategy, your nonprofit organization can still isolate and disappoint its members. — MultiBriefs (@MultiBriefs) April 17, 2014. It’s not them, it’s you. Stay 10 Steps Ahead.

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Recruiting Recruitment millennials Social Media 40

Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. ” Some 19 percent of business leaders expect to recruit a CDO in 2014, while 17 percent foresee a CDO appointment, according to a study by Gartner. It can help formulate marketing strategies.

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North Carolina Tools Analysis United States 60

Associations Now

FEBRUARY 19, 2014

Take a few cues from Olympic athlete recruiters on creating your powerhouse team. Yet, according to Mashable contributor and ClearCompany CEO Andre Lavoie , recruiting the best of the best is easier said than done. What’s your no-show strategy? So why do attendees go AWOL? And how can you reduce no-shows at your events?

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Team Recruiting Recruitment Survey 40

SCD Group

FEBRUARY 18, 2014

My question is whether “information overload” is the right topic and the right question that association professionals should ask when it comes to communicating with members and prospects. As a result, we often stop communicating way too soon. Get to work on improving your customer experience. On hiring more empathetic employees.

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Email Marketing eBook Communications Video 40

Associations Now

JUNE 1, 2015

And regardless of its title, Useem’s article doesn’t prescribe jerkiness as leadership strategy, or at least not exclusively. You’ve got to be able to communicate up and down, and you’ve got to be effective at it,” he said. Communicating is one thing. Effective communication is a whole different thing. Careful, though.

Leadership 40

Leadership Recruiting Recruitment Communications 40

Association Adviser

MAY 20, 2014

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. While word of mouth and referrals are still key to recruiting, Rosenberger said “inbound marketing with the use of specialized software is where associations should be going.”

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Technology How To Video Social Media 60

Associations Now

DECEMBER 9, 2013

That’s according to 2014 Nonprofit Content Marketing Benchmarks, Budgets, and Trends [PDF], a new report by the Content Marketing Institute and Blackbaud. That result surprised BlackBaud’s Frank Barry, who said the percentage seems high, considering that only about a quarter of organizations have documented their content strategy.

Content 40

Content Marketing Social Media Newsletter 40

Beth Kanter

APRIL 8, 2014

What’s the best way to recruit and train volunteers on a Giving Day? Over the past year, we have worked closely with 19 community foundations in cities where Knight invests and gleaned insights on these issues. Marika Lynch is a writer and communications consultant for Knight Foundation. Today, we are excited to share them.

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Tips Wichita Case Study Kansas 28

SCD Group

JANUARY 13, 2014

How to Create a Mobile-First Content Marketing Strategy By Devika Girish via Content Marketing Institute A recent study by Nielsen and Google suggests that 77 percent of mobile searches are performed at work or home — areas where a PC is also likely to have been available. Additional readings of the week will depend on what is out there.

millennials 40

millennials Texas Content Marketing 40

Beth Kanter

NOVEMBER 7, 2014

In 2013, Zoe Amar and Matt Collins, digital strategy consultants for nonprofits, started the “ Social CEOs Award ” after being inspired by LinkedIn’s top 30 social CEOs list. Mark Flannagan (@MarkFlannCEO) November 6, 2014. Listen to any feedback your communications staff have about what you tweet. Support me?

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Social Media Case Study Recruiting Recruitment 28